Cover Image: Powerful B2B Content

Powerful B2B Content

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Member Reviews

What makes a great story? In Powerful B2B Content, Gay Flashman explains the fundamentals of not just good, but powerful B2B content. In it, the reader finds out what makes a story great,as well as how to engage their audience. A simple, straight-forward, and very engaging book that provides the reader with advice they can put straight into practice, Powerful B2B Content is ideal for everyone in the B2B business.

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A top and powerful content!
I highly recommend this book to any professional looking for improving their B2B marketing. Starting from scratch ? Improve your methods ? Modify an existing process? You will find all of the answers in this book.
Well documented and illustrated with a lot of relevant examples, I like using it again and again.

This book is a must have. A qualitative guide to creating B2B brand content people engage with & trust

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I got the chance to read and review this book as it fits with our role as a marketing agency. When we first started out, we used to offer PR services too. We stopped a few years ago… but that said with B2B and content in the title, I felt this would be a good insightful book.

Short answer is – it is.

Longer answer is – I feel this book is aimed at a particular sized business and lots of SMEs and entrepreneurial type businesses won’t have the resources to put all the ideas Gay suggests.

Which is a bit of a shame, as B2B content marketing right now is huge and only getting bigger. LinkedIn is growing up and becoming less of a CV graveyard and more of a place to do business and content / storytelling is a great thing.

I would suggest people reading the book take notes of the storytelling elements, the brand elements and the distribution ideas. These are good sections, but for smaller businesses, some of this just wont resonate. The case studies while interesting tend to be huge companies. It might have been interesting to pick a few smaller company case studies to make the book feel more accessible.

I did have a few takeaways so that is a good thing for any book really. If you work in a PR department or run PR services then this is a great book to have on your bookshelf. If you are a business owner or in a marketing function in a small business, then I am not so sure.

#PowerfulB2BContent #NetGalley

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Interesting angle on content creation for brand activities. Every brand aims to stand out in a crowded marketplace. Content is one of the most powerful tools. This book will guide you in how to become a journalist for your brand positioning and marketing activities.

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