Campaign Focus:
Veteran music journalist Martin Popoff dissects each of The Clash’s 91 tracks, including the circumstances that led to their creation, the recording processes, the historical contexts, and more. In addition, an introductory essay sets the scene for each album, while sidebar features explore influences on the band, album art, non-LP singles, the band’s staunch political stance, and song details, such as running time, instruments played, engineers, and studios. 
 
Key Selling Points:

• Position as the definitive look at the Clash’s recorded output
• Official Clash Facebook page has 3.7 million followers.
• Still hugely influential: The Clash was named #30 on Rolling Stone magazine’s 100 Greatest Artists of all time—ahead of Neil Young, David Bowie, Eric Clapton, and AC/DC. London Calling LP was #8 on Rolling Stone magazine’s 500 Greatest Albums list.ie, Eric Clapton, and AC/DC.
• All the band’s studio albums have gone gold or platinum, including their oft-dismissed 1985 swan song. Combat Rock sits at 2x platinum in the US and London Calling at 1x platinum.

Key Campaign Activity

• Target hipster & tastemaker blogs, websites for reviews, excerpts
• Giveaways with select blogs and websites, radio stations
• Target alternative, public and satellite radio for author interviews, giveaways, etc.

 
 
Consumer:

• Quarto Knows social media
• Video trailer
• Facebook advertising
• Quarto Knows B2C email campaign
• Giveaways at Goodreads, select blogs/websites

 Publicity/Media:

• Primary print and online outlets: Entertainment Weekly, USA Today, People, US, Parade, Time, Esquire, GQ, National Examiner, Playboy, Salon, Huffington Post,
• Primary print magazines/outlets music-centric: Blurt, Discorder, Revolver, Rolling Stone, In The Now, Maximum Ink, Music Connection, Magnet, Music Alive! Maximum Ink, Billboard, Radar, Counter Punch, Death & Taxes, Slug, Goldmine, Under the Radar
• Key Music, Pop Culture & Tastemaker/infuential websites: Paste, Aquarium Drunkard, Invisible Oranges, Diffuser, Metal Music Junkie Press, Noise Creep, Pop & Hiss, Pop Matters, Something Else!, The Recoup, All Music Books, SPIN,
• Top dailies and alternative major-market weeklies: Los Angeles Times, USA Today, Miami Herald, NY Times, NY Post, Chicago Tribune, LA Times, Detroit Free-Press, Boston Globe, The Guardian, LA Weekly, Sacramento Bee, Toronto Star, Globe & Mail, Montreal Gazette, regional NY newspapers, Wall Street Journal, Minneapolis Star-Tribune
• Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib
• Radio Programs: Talk & public radio, rock morning shows, syndicated shows