Campaign Focus:
Unique craft cocktails, Scandinavian-inspired food, that celebrates the Northeast as shared by a James Beard Foundation semi-finalist for Outstanding Bar Program.
 
Key Selling Points:
Authors are rising stars: With a recent James Beard nomination; features in Bon Appetit, Food & Wine, and Imbibe; and a second restaurant opening in 2017
A quirky, North-centric take on shareable food and drink
Home cooks will discover New England favorites, like Allen’s Coffee Brandy, oysters, and ice fishing, and things from further afield, including aquavit, smørgasbörds, and more

Key Campaign Activity
ARC to long lead top food magazines
Review copy push to food editors at top dailies
Interview pitch to top food radio/podcast outlets

Pre-publication: 
• ARC mailing to top food media and top newspaper food editors 
• Press release 
• Cross promotion on Hunt & Alpine social channels 
• Long lead outreach to top food, alcohol/spirits and lifestyle media 
Trade: 
• Review copies to Publishers Weekly, Shelf Awareness, Booklist and Library Journal 

Consumer:
• Video of QuartoKnows
• Regional launch in Portland at restaurant (book sales via Longfellow’s or Print Bookstore) 
• Possible events in Boston, NYC, tbd 
• Stock signings at key New England bookstores, including Sherman’s, Longfellows, Book Burrow, RiverRun, Water Street, Jabberwocky Bookshop 
• Submit for James Beard and IACP Cookbook awards
• Goodreads giveaway 
• Promoted ad campaign on Facebook and Instagram

Publicity/Media:
• Magazine: Food & Wine, Martha Stewart Living, Vogue, bon appetit, Gather Journal, Saveur, Edible, Sweet Paul, Real Simple, People, Rachael Ray Every Day, Good Housekeeping, Parade, Women’s World, Cherry Bombe, O The Oprah Magazine, Cooking Light, Martha Stewart Living, Fine Cooking, Newsweek, The Week, Food Network Magazine, Family Circle 
• Newspaper: The New York Times, Wall Street Journal, Washington Post, The Boston Globe, Los Angeles Times, Philadelphia Inquirer, AM New York, Austin American Statesman, Pittsburgh Post Gazette, Chicago Tribune, food editors from top 25 regional newspapers
• Online: Epicurious, bon appetit Healthyish, Eater, Buzzfeed, Food52, Huffington Post, Eat Your Books, Tastebook, Cooking with Amy, Delish, The Kitchn,  Design Sponge, Food Republic, 
• Radio: NPR The Salt, NPR The Splendid Table, The Level Teaspoon,  WNYC Leonard Lopate