Key Campaign Activity

• Leverage author’s platforms and influencer platforms (blog hop and/or giveaways)
• Multiple outlets will be interested –  Art and Craft Media, Magazines, Websites and blogs

Trade: 
Finished Advances (PW, Shelf Awareness, Library Journal)
 
Retail: 
Finished Advances, NetGalley 
 
Consumer:

• NetGalley
• Quarto Knows social media announcement
• Cross-promotional partnership with SkillShare (give users discounts for book and courses, promote across social media)
• Pitch to art and craft magazines and websites for review, promotion, and giveaways, such as Artforum, Art in America, Artvoices, Drawing, Spreading Positive Creativity, Make: Magazine, Sketchbook Magazine, Creative Bloq, Artsy, International Artist, stupidDOPE, Illustration Now, American Illustration, Artists and Makers, Moyo, Society of Illustrators, Creative Quarterly, UPPERCASE, Craft Gossip, Craft Foxes, Crafty, Empty Easel, Artist's Network, ArtNews
• Pitch to lifestyle news sites for coverage and gift guide additions including Parade, Redbook, Huffington Post, USA Today, Family Circle, and more.
• Pitch to freelance art writers 
• Pitch to Art Educators – media outlets and individuals (NAEA list)
• Pre-order campaign from author/influencers - Blog Tour/Blog Hop
• Partnership with pen/ink companies for cross-promotion 
• General marketing and promo to the art & craft channels among illustration and art and craft media. Author will help drive marketing through her social media channels, contacts, and workshops.
• Tie to Illustration Studio: Beginning Manga and begin to promote series as well as individual title.