Campaign Focus:
One-part inspiration, one-part how-to, and packed with fresh and colorful creations, Nature Art Workshop is a stunning offering of unique mixed-media artwork that invites readers to explore nature's many canvases.
 
Key Campaign Activity

• Targeted pitches to art, nature, and lifestyle outlets
• Leverage authors’ websites and social (combined 580k+ followers)

 Trade: 
Finished Advances (PW, Shelf Awareness, Library Journal)
 
Retail: 
Finished Advances, NetGalley 
 
Consumer:

• Quarto Knows social media to follow and promote authors efforts
• Pitch to art and craft magazines and websites for review, such as Artforum, Art in America, Artvoices, Cloth Paper Scissors, Colored Pencil Magazine, Drawing, Spreading Positive Creativity, Make: Magazine, Sketchbook Magazine, Creative Bloq, Craft Gossip, Craft Foxes
• Pitch to nature/outdoor outlets with nature angle, such as Discover Channel, Adirondack Outdoors, National Geographic, Outside, Outdoor Life, etc
• Pitch to Art Educators – media outlets and individuals (NAEA list) 
• Leverage author’s social and fellow influencers for coverage (pre-order campaign, promotions, giveaways)
• Explore live event between authors
• Giveaways at art blogs and websites