Speed Read Supercar
The History, Technology and Design Behind the World’s Most Exciting Cars
by Basem Wasef
Quarto Publishing Group – Motorbooks
Motorbooks
Pub Date
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Description
From Motorbooks' beautifully designed and illustrated Speed Read series, Speed Read Supercar guides you through every aspect of these imagination-capturing, eye-widening, land-bound speed missiles.
When Lamborghini unleashed its Miura on an unsuspecting world in 1966, it set off a high-performance arms race that continues to this day. Ferrari, Maserati, Jaguar, Porsche, and Lotus all accepted the challenge. Over the following five decades, numerous others stepped up, including stalwarts like Aston Martin, BMW, and Audi, as well as small-volume specialists such as Koenigsegg, Pagani, Noble, and Spyker. The result is a veritable smorgasbord of blazingly fast and delicious-looking land missiles available to anyone with several hundred thousand dollars to spare.
Supercars are complex subjects that interest nearly everyone. Every part of a supercar represents myriad decisions informed by engineering, aesthetics, human interface, and emotion. Speed Read Supercar answers the hows and whys of these fantastic cars in sections divided by topic, offering an engaging review of history, engineering, design, key concepts, and key people.
Each section ends with a glossary of related terms, and informational sidebars provide fun facts, historical tidbits, and mini-bios of key people in the supercar world. Sleek illustrations showcase the incredible designs.
With Motorbooks’ Speed Read series, become an instant expert in a range of fast-moving subjects, from Formula 1 racing to the Tour de France. Accessible language, compartmentalized sections, fact-filled sidebars, glossaries of key terms, and event timelines deliver quick access to insider knowledge. Their brightly colored covers, modern design, pop art–inspired illustrations, and handy size make them perfect on-the-go reads.
When Lamborghini unleashed its Miura on an unsuspecting world in 1966, it set off a high-performance arms race that continues to this day. Ferrari, Maserati, Jaguar, Porsche, and Lotus all accepted the challenge. Over the following five decades, numerous others stepped up, including stalwarts like Aston Martin, BMW, and Audi, as well as small-volume specialists such as Koenigsegg, Pagani, Noble, and Spyker. The result is a veritable smorgasbord of blazingly fast and delicious-looking land missiles available to anyone with several hundred thousand dollars to spare.
Supercars are complex subjects that interest nearly everyone. Every part of a supercar represents myriad decisions informed by engineering, aesthetics, human interface, and emotion. Speed Read Supercar answers the hows and whys of these fantastic cars in sections divided by topic, offering an engaging review of history, engineering, design, key concepts, and key people.
Each section ends with a glossary of related terms, and informational sidebars provide fun facts, historical tidbits, and mini-bios of key people in the supercar world. Sleek illustrations showcase the incredible designs.
With Motorbooks’ Speed Read series, become an instant expert in a range of fast-moving subjects, from Formula 1 racing to the Tour de France. Accessible language, compartmentalized sections, fact-filled sidebars, glossaries of key terms, and event timelines deliver quick access to insider knowledge. Their brightly colored covers, modern design, pop art–inspired illustrations, and handy size make them perfect on-the-go reads.
Marketing Plan
Key Selling Points:
Porsche 911 is one of Motorbooks strongest subjectsAuthor is one of the world’s leading Porsche authoritySupercars are a top subject for enthusiast print and online media and represent the high-profile, halo car for every auto manufacturerAuthor is a well-known journalist
Key Campaign Activity
Publicity focus beyond automotive press
Target car enthusiasts and mainstream audiences
Excerpts
Advertisements and Partnerships to continue push of the series
Trade:
Retail:
Partner with Sales team to create a coordinated Sales and marketing effortConsumer:
Outreach to top automotive: Dean’s Garage, Just a Car Guy, Automoblog, Car & Driver, Hemmings, Hagerty’s, AutoweekFB advertisementGoodReads GiveawaysSocial Media via Quarto KnowsUtilize Basem’s connections in the auto industry and his social media presence: Twitter: 1.9K followers, Instagram: 3.5K followers,
Publicity/Media:
Available Editions
| EDITION | Other Format |
| ISBN | 9780760362914 |
| PRICE | US$19.99 (USD) |
Available on NetGalley
| (PDF) |




