Key Campaign Activity
•            Aggressive local media outreach to NC radio, television, newspapers and magazines
 
Pre-publication:
•            Long lead national media and local NC media outreach to food and lifestyle media
•            Marketing materials (recipe cards, bookmarks, etc) created for restaurant to use in weeks leading up to on-sale
•            Cross promotion with restaurant social platforms
 
Trade:
•            Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews
•            Display at BEA/BookCon
 
School/Library:
•            Submit for review in Library Journal
•            Display at ALA Annual and Midwinter Conferences
 
Consumer:
•            Launch event at Malaprops and at restaurant
•            Goodreads giveaway 
•            Promotion on Quarto Cooks
•            Submit for James Beard and IACP Cookbook Awards
 
Publicity/Media:
•            Magazine: Food & Wine, Martha Stewart Living, Vogue, bon appetit, Gather Journal, Saveur, Edible, Sweet Paul, Real Simple, People, Rachael Ray Every Day, Good Housekeeping, Parade, Women’s World, Cherry Bombe, O The Oprah Magazine, Cooking Light, Martha Stewart Living, Fine Cooking, Newsweek, The Week, Food Network Magazine, Family Circle, Edible Asheville, Edible Raleigh, Garden and Gun
•            Newspaper: The New York Times, Raleigh News and Observer, Wall Street Journal, Washington Post, The Boston Globe, Los Angeles Times, Philadelphia Inquirer, AM New York, Austin American Statesman, Pittsburgh Post Gazette, Chicago Tribune, food editors from top 25 regional newspapers
•            Online: Epicurious, bon appetit Healthyish, Eater, Buzzfeed, Food52, Huffington Post, Eat Your Books, Tastebook, Cooking with Amy, Delish, The Kitchn,  Design Sponge, Food Republic,
•            Radio: NPR The Salt, NPR The Splendid Table, The Level Teaspoon,  WNYC Leonard Lopate