Key Selling Points: Published on the heels of the 45th anniversary of Queen’s debut album release (July 13, 1973) Queen's official Facebook page has 24.7 million followers. Estimates of Queen career album sales range from 150 million to 300 million, making them among the bestselling rock bands ever, alongside the Beatles, Elvis, Led Zeppelin, Pink Floyd, and the Rolling Stones. Bohemian Rhapsody, a biopic covering the lead-up to Queen’s appearance at Live Aid in 1985, is slated for late 2018 release. Voyageur’s illustrated history of Queen sold 27K units across three English-language editions and 69K units across nine foreign-rights editions  

Key Campaign Activity Major publicity campaign to classic rock, hard rock, pop music & pop culture media outlets  

Consumer: Quarto Knows social media Video trailer Possible advertising at key rock blogs/websites Quarto Knows B2C email campaign Early pre-order campaign via the author Early pitching for maximum fall placement Increased emphasis on holiday gift guides Giveaways at Goodreads, select rock and hard rock sites  

Publicity/Media: Announcements at key Rock/Classic Rock websites: Ultimate Classic Rock, Blabbermouth.net, Revolver, All Music Books, Aquarium Drunkard, Invisible Oranges, KNAC.com, Loudwire, Metal AF, Metal Life, Metal Sucks, Metal Insider, Music Junkie Press, Noise Creep, Pop & Hiss, Pop Matters, Reverb, Roadkill, Rocker Magazine, Something Else!, The Recoup

Primary print magazines/outlets music-centric & guitars:  Revolver, Rolling Stone, Music Connection, Magnet, Decibel, Billboard, Counter Punch, Death & Taxes, FMQB, Goldmine, Maximum Rock n’ Roll, Premier Guitar, Guitar World, Guitar Player, Vintage Guitar, Guitar Aficionado

Primary print magazines – entertainment focus, consumer general interest: Entertainment Weekly, USA Today, People, US, Parade, Time, Esquire, GQ, National Examiner, Playboy, Top dailies and alternative major-market weeklies: USA Today, Miami Herald, NY Times, NY Post, Chicago Tribune, LA Times, Detroit Free-Press, Boston Globe, The Guardian, LA Weekly, Sacramento Bee, Toronto Star, Globe & Mail, Montreal Gazette, regional NY newspapers, Wall Street Journal, Minneapolis Star-Tribune Author interviews at rock & metal podcasts, radio shows Submit for holiday gift guides/music sections at mainstream and general interest outlets

Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Radio Programs: author interviews at talk & public radio, rock morning shows, syndicated shows

Online/Social Media Marketing Initiatives: Promotions/Giveaways: Goodreads/Amazon, Quarto Thinks, various blogs and websites Video: Yes! Advertising: Select print and online; boosted social media posts