The Life Monaco Grand Prix

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Pub Date 16 Apr 2019 | Archive Date 30 Apr 2019

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Description

Go behind the scenes to explore the history, racing, celebrity fans, and after hours of racing's most glamorous and prestigious round in the F1 championship with The Life Monaco Grand Prix.

Monaco sponsored its first race in 1929 and the circuit has been part of the Formula 1 series since 1950. Conducted with the patronage of Monaco’s royal family, its beautiful street-circuit has made Monaco the most glamorous setting of any F1 race. But the classic architecture and high-profile spectators belie a course notorious for its complexity and challenges. With no safety barriers until 1969, drivers have twice plunged into the harbor among the spectating yachts.

Off the circuit, Monaco is a 24-hour spectacle of expensive boats, high-profile parties, celebrity F1 fans, penthouse spectating, and high-roller lifestyle. From the Monte Carlo casino (integral to numerous James Bond films) to top clubs like Amber Lounge, Jimmy’z, and The Black Lounge to F1 racers’ luxury homes to the takeoffs and landings of countless private jets, Monaco represents the epitome of the jet-setting lifestyle long associated with the F1 circus.

From the first Grand Prix in 1929 to today's star-studded event, The Life Monaco Grand Prix takes the reader on a full lap of this prestigious race. 
Go behind the scenes to explore the history, racing, celebrity fans, and after hours of racing's most glamorous and prestigious round in the F1 championship with The Life Monaco Grand Prix.

...

Marketing Plan

Key Selling Points:

F1 enjoys considerable international appeal, and for many fans it is as much about lifestyle, glamour, and the experience as it is about the actual racing.

Monaco is the highest profile race in the F1 series drawing interest not only for the top-flight racing but also for the glamorous setting and high-profile revelry.

The Monaco Grand Prix is considered one of the most important and prestigious automobile races in the world alongside the Indy 500 and the 24 Hours of Le Mans.

Key Campaign Activity Publicity focus beyond automotive press, Target car enthusiasts and mainstream audiences, Excerpts  

Trade: Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness

Retail: Partner with Sales team to create a coordinated Sales and marketing effort

Consumer: Leverage Codling’s connections in the industry for possible coverage and endorsements. Pitch The Life series altogether. Pitch for holiday gift guides

Publicity/Media:

Early review copies to Auto media: Autoblog, Automotive.com, AutoWeek, Automobile, Classic Motorsports, Petrolicious, Car & Driver, 6 Speed Online

Pitch to F1 outlets: F1 Racing, The F1 Times Magazine, Race Car Engineering, Race Car International, AutoSport, Race Engine, PlanetF1.com, GrandPrix.com, Formula1.com, F1Charlotte.com

Pitch to mainstream media: Detroit News, The Newswheel, Men’s Journal, Maxim, Uncrate, Houston Chronicle

Key Selling Points:

F1 enjoys considerable international appeal, and for many fans it is as much about lifestyle, glamour, and the experience as it is about the actual racing.

Monaco is the highest...


Available Editions

EDITION Other Format
ISBN 9780760363744
PRICE US$30.00 (USD)
PAGES 240

Average rating from 8 members


Featured Reviews

The Life: Monaco Grand Prix by Stuart Codling is an intimate history of one of the world’s most famous racing venues, and the picturesque landscape that surrounds it. Formula 1 racing is considered the top of the motor racing world, and the Monaco Grand Prix is it’s crown jewel. Raced on a tight little street circuit on the breathtaking waterfront of Monte Carlo, spectated by the wealthy and beautiful, the Grand Prix is luxury and wealth personified. Before all the opulence however, first: a bit of history. The Life starts with an explanation of how the principality of Monaco came to be, and more importantly how its role developed in the world of racing. Monaco was ahead of its time in many ways, and embracing the early motor car was the most significant. In a world and time before fuel consumption and horse power were given much thought, the people of Monaco were seeing the automotive future take shape right before their very eyes. Their Grand Prix wasn’t the first, but its charm and prestige have made the event a phenomenon for nearly one hundred years.

The book’s formatting makes for an overall pleasant reading experience. As with any book for the living room library, the details are accompanied by remarkably detailed photographs from the time period. There are countless stories from decades past of the cars, drivers, and characters worthy of posterity, and the author takes a “time line” approach in their curation. From the pioneering days, the rise of the German Reich, rebuilding after WWII, and through to the modern age, The Life gives rigorous detail to each era. The pioneers, through the beefy twelve plus cylindered monstrosities, to the works of modern art that race cars are today, it was fascinating to see the race facility shape and mold with the times as well. Unfortunately, for being the world’s center of fun for the exceedingly wealthy, the book doesn’t contain much of the glamour of the community or the people who pass through it. While I appreciate the in-depth knowledge of the internal combustion engine powered beasts that tore through the picturesque streets of Monte Carlo, there’s a still a little more mystique that’s yearning to be examined. Certainly, the book doesn’t ignore the legendary nightlife, or that celebrities and racing magnates make for interesting bedfellows, but the human elements of the track and principality’s history could’ve been fleshed out in greater detail. Perhaps a less dignified author could explore the closed door shenanigans of the James Hunt(s) and Ayrton Senna(s) of the world, but I can appreciate keeping the contents of this book high brow and directly on topic.

Verdict: The Life: Monaco Grand Prix by Stuart Codling delivers on its promise to present the reader with a thorough re-telling of the landmark race communities history. While not heavy on the glitz and glamour of the beautiful backdrop, the author’s intimate research for the motorized accomplishments paints a wonderful picture of mechanical automotive artistry. If you’re a gear head with a passion for European motor history, this book is a must-have for your personal library.

Special thanks to Quarto Publishing Group for an advance copy of The Life: Monaco Grand Prix provided to TehBen.com for review. All thoughts and opinions are my own.

(Review to be posted to TehBen.com on 4/11/2019)

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A stunning history of the great race in Monaco - possibly the best track in racing. Full of great photos, there's also a detailed history to read as well. Some books concentrate on photos or text, but this book strikes the right balance of both together.

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This book is a wonderfully illustrated History of Grand Prix Racing in Monaco. The book begins with a short of history of Monaco and then begins a history of the Grand Prix. The book concentrates on racing in Monaco with little mention of other races. There are also short biographies of many of racers even if they never won in Monaco. The end of the book focuses on the celebrities and parties. The text is accompanied with lots of historical photographs. I found the book easy to read and interesting. One comment on the format. I do wish there were captions on the photographs in the book and not in the back as an appendix. Enjoy the race and the armchair traveling.

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A book about the Grand Prix of Monaco. That is what I thought. The beginning of the book talking about the history of Monaco was ok because then the author went into the first race of 1929 and the races until WWII stopped them. They would pick up again after and by 1948 they would start racing again. They also began coming up with rules for the cars 1.5 liter super charged engines, no larger than 4.5. They did skip a few years in the fifties but by the mid-fifties, it has been going on since. The part I like the most or the book was the one about the different drivers. Moss, Hill, Clark, Stewart, Braham, Rindt, Prost, Schumacher, Senna who posted the fastest time. I do wish he would have gone into more of the drivers like Nikki Lauda, and others. I have been following F-1 since 1970 and through the first part of the book was good the last part did not hold my attention. With parties night life, and other stories I did not get into that part. The racing part is what I enjoyed about this book.

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