This wasn't exactly what I expected. It's geared more toward those in the advertising industry vs. writing, in general. There are some tips in the book that could be helpful to writers, bloggers, etc., but it isn't as useful as I'd hoped.

Disclaimer: I received a complimentary copy from NetGalley, but I wasn't required to leave a positive review.

This is definitely written for a specific group of people. It looks, in the summary, like it would be helpful for anyone who is writing, such as a blogger. However, it's more for those in the advertising field. That's not to say there are no gems included that would be helpful for any writer, but you're not going to find much unless you are in the specific field intended as the audience.