Some interesting ideas presented in this book. I'm probably not the target reader, but I enjoyed the informative style and read it right through.

Thank you to NetGalley and to the publisher for a copy of this in exchange for an honest review.

It is a useful book especially for those interested in economics, entrepreneurship and digital age. The authors use a simple language, making the book easy to understand.

Precise. Summarized. To the point. I have over 17 years of experience in B2B sales. This side of the business is interesting, exciting and complicated enough. B2B sales are constantly changing and if you work in this field, then you have to learn something new every year if you want to keep on succeeding. Rule of 24 provides a smart and to the point overview of the current B2B sales standing point (I like a lot that the information provided has an overview of technology influence on this side of the business). Highly recommend for everyone who starting or already working in this type of business engagements and pay attention to the 2% factor, stakeholder resonance, value pyramid, bridge demonstrating, Pareto principle, movie-view structure, and limbic techniques. Depending on your specific experience you may find either completely new information, or refresh/have a look from the other side the things/situations you may have encountered. Particularly liked the commercial insight outlines: be credible/relevant, be frame-breaking and lead back to your unique strengths. Good book for professionals.

I enjoyed this book! I am not in sales or marketing but do work in IT Service industry where i need to get my stakeholders to buy into my ideas (most of the time these people are scattered around the world) and we use virtual medium for most engagement. I got some great tips, which i can't wait to try!

Thank you Netgalley for ARC.