This is an insightful book that companies who are gutsy enough to take a hard stance and delight customers should have by their side. Filled with futuristic possibilities that are being developed today, the authors emphasize that technology companies have the potential to fix gaps and create more ease in our lives. With predictive technology and attention to the data that's already collected, companies will be able to take a holistic view of individualized preferences for their customers and go beyond meeting their needs to actually delighting them.
Consumers today are counting on technology but there are still many gaps. When your online payment provider fails and you actually have to remember or go find your credit card number, we complain because we *expect* these things to work. Any company that doesn't at least try and fill in these gaps get left behind by other ventures that succeed.
What kind of mindset does it take to gain customer trust and loyalty?
This is an easy to understand book filled with engaging examples of companies meeting the demand of what they refer to as the "entitled consumer". These are the people who are familiar with what technology is capable of and expect it to deliver as promised.
If you are looking for a book to read as a start-up or small company, this book is guaranteed to spark discussion and fresh ideas. Highly recommended!

Started reading a published copy of this book. It was great and full of insights about branding. Readers of this book will benefit from its contents.

This book is full of thought provoking information on the new wave of consumer expectations and the marketing strategies necessary to meet the ever increasing demand for better, more personalized service at every level. The writing is approachable with plenty of examples and actionable recommendations. I did find certain sections to be a bit repetitive, but not to the point where I completely lost interest. I will recommend this title to the marketing faculty and students I work with, and I see lots of ways to integrate the ideas from this book into my own work,

Lack of format different to PDF meant struggle to read it. Repeated crashing within first 10 pages using laptop meant that I couldn't form full opinions. From what was read, it seems like a decent marketing book with apt knowledge.

Marketing To The Entitled Consumer is an interesting look at the current challenges faced by marketers in a world where consumers expect 100% satisfaction from every interaction and product they buy. They're fickle and will move on if you don't provide exactly what they expect. How we approach giving consumers what they want with our limited resources is a challenge all businesses will face and this book looks at how we provide such.

Interesting and engaging book to read. This book is about customer-centric marketing which is very important in the age of digital and technology-empowered opportunities. Technology provides so much data and it is in the hands of businesses to use it at their benefit. The examples of companies in the book give a very good opportunity to understand practical insights and potentially "try on" in own business environment I have found the entitled consumer research very good.
The book is easy to read and is practically oriented. I recommend it to marketing, sales and business development people as there are many things that can be implemented in cross-functional practice.

Wonderful read. Marketing to the entitled consumer will convinve you to move from marketer-first to consumer-first marketing. There are examples of many companies in the book that have successfully used consumer data to personalize the buying experience. The entitled consumer research is amazing too. Recently i read ana rticle about people keeping some of their purchases like McDonalds and expensive purses a secret but a HBR study mentioned in the book goes into the depth of variety of consumer relationships like old friends, strangers and so on. Interesting read with good layout of pages for quick read.