This was a good read for leaders who are looking to encourage creativity and innovation in their companies and organizations. It is full of real-world scenarios, practical advice and lots of "what not to dos."

When I hear the word "Innovation" I feel the need to start shouting and run for the hill as it's an abused term and it usually means that something will soon me complicated and not user friendly.
This book helped to make peace with the term as it's full of common sense and interesting ideas.
I think it's one of the best I read about this topic.
Highly recommended!
Many thanks to Kogan Page and Netgalley for this ARC