Cover Image: Customer Innovation

Customer Innovation

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Member Reviews

This is one of the best books I have read so far in customer focus and innovation. There are a lot of interesting examples from well developed companies, how they innovate or not. The structure of the book is perfect to make it easy to read either from beginning till the end or just separate chapters (highly recommend reading in full!). At the end of each chapter there is a summary and action items. My key leanings from this book are customer focus, innovation and collaboration. Those are the major areas of success of actions are timely. The quote I liked a lot: " Companies rarely die from moving too quickly and they frequently die from moving too slowly. Reed Hastings".

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