In The Mummy Bloggers, Holly Wainwright has taken serious parenting issues, combined them with echoes of every online scandal over the past few years and thrown them at the colourful canvas that is the world of competitive ‘mummy’ blogging.

The result is a very funny story that every parent – and parenting blogger – will enjoy. As the author so eloquently puts it:

Motherhood, as Leisel would later write in her blog, smacked her across the face with a wet nappy.

The Mummy Bloggers is the story of three very different women who all have children, write about their lives online, and are competing for a $500,000 cash prize in a blogging competition. They have three months to prove to the judges that they have the biggest, most engaged online audience.

Chaos and lies ensue.

If you’ve ever wanted a behind-the-scenes look at the world of blogging, you’ll love this novel. Holly Wainwright has moved among parenting bloggers for several years, most recently as Head of Entertainment at Mamamia.

Personally, I think she’s nailed the all-consuming beast that is blogging – a strange mixture of art, marketing, tech, celebrity and mundane, everyday life.

I also really enjoyed this book – I read it two days, staying up waaaaay past my bedtime on the second day to find out who won!

I expected this to be a typical 3 \-character women's fiction easy read. Well, it was delightful in that the author did a fabulous job of connecting all of the characters without it seeming forced or odd. I did not expect the ending twist with Elle, but each of the characters was fleshed out and seemed real. Oddly enough, the character that I most connected with and was eager to read about as each of her chapters came along was Abi. She was crazy as all get out, but I loved how genuine she was underneath all the green nonsense.

I could not put this book down once I started. I am looking forward to more from Ms. Wainwright..

I was really looking forward to this book. It was a bit disappointing. I did enjoy if, but not like I had hoped. The characters were a bit flat, and the story a bit boring.

My dear bookworms 📚, if you are looking for your next read, look no further than The Mummy Bloggers by Holly Wainwright. The characters are extremely relatable and outright hilarious in their love / hate relationship with the people and the things that matter to them.

The things these women do to each other to boost their online engagement is outrageously funny. Seeing them struggle with their insecurities and overcome them in the best way they know how is pretty entertaining. I’d say, there’s a lesson to be learned somewhere in there.

I’ll wrap up by saying this is one of my favorite books in 2019.

Three women.
Three blogs.
So many lies.

This was an all out fun, audacious read with a good fist pumping ending. Really enjoyed this book from beginning to end and I look forward to reading more by this author.

This is a favorite I have read this year. I love books about the hilarity it is to be a mother. I love that there was the aspect of the marriage with humor. I will be telling all my mommy friends about this book! Thank you, NetGalley, for allowing me to read this book in exchange for an honest review!

This book was a huge disappointment for me. I persevered and finished it but it was hard work.
I felt that there was no substance to it and it was incredibly dull and not interesting

I found this book funny, warm, shocking and realistic. The three bloggers included in the story showed some of the extremes people can go to to create the Instagram perfect lifestyle that maybe they want, or that they want to at least portray.

I was slightly horrified by the lengths that Elle goes to, to project as seemingly perfect image of herself, her family and her life. What worried me even more was I am sure this sort of thing really goes go on, maybe not always to the very lengths she goes to but all the same!

Abi seems more realistic but she is frustrating at the same time. Her blog is a space for green, eco friendliness but she, like most people, ‘slips’ occasionally. Whereas personally, I would want someone to show that side of themselves as no one is perfect, she begins to project an image which is so far removed from herself online, with some pretty extreme opinions.

Liesl was probably the mum who I connected with the most. She is a working mum and is happy to write about the torubles of being busy at work and home. Following a horrible and scary situation with a ‘troll’, Liesl starts to realise she has a platform to make a difference and that being a wife and mum, while not always a bed of roses, can be enjoyed and celebrated.

A great read whether you are yourself a blogger, or you enjoy reading them and following them on platforms like Instagram. I think any fan of ‘chick-lit’ style fiction will like this one, and perhaps even be able to spot some of the traits in these women in people they follow online. Don’t be fooled into thinking this is just a light hearted read though, as I think it contains a stark warning about the perils of posting online and trying to create an image of someone rather than just being you.

Elle Campbell is a glossy, lycra-clad mum with washboard abs, a ten-year plan and a secret past.

Abi Black has quit sugar, moved to the country and is homeschooling her kids.

Leisel Adams slogs away at her office job each day before rushing home, steeped in guilt, to spend precious moments with her kids before bedtime.

All three share a label that they simultaneously relish and loathe: mummy blogger. And when they are nominated for an award with a hefty cash prize, the scene is set for a brutal and often hilarious battle for hearts, minds-and clicks. As the awards night gets closer, their lies get bigger, their stunts get crazier - and some mistakes from the past become harder and harder to hide.

This was okay, but not great. I didn't connect with any of the characters and the writing style wasn't my favorite.

*Book received from NetGalley i exchange for an honest review*

This book wasn’t really what I thought it was going to be. I thought it would be light and comical but instead it got darker and more twisted as it went on. Really shows in extreme cases the influences of social media. Thanks for the read

Mom bloggers is a tale of three moms. One to have but envy, one to like but pity, one to annoy the s... Out of you. They are interchangeable stereotypes of women we see all over social media. That said, it is light, fun and quick.

The book revolves around three very different women who blog about their lives as parents. At first, it seems that they have little in common but as the book progresses it becomes clear that there are connections in their private lives.

They are all nominated for an award with a cash prize and OMG....the gloves are off!

It's a really interesting look into the background of social media. Not all the characters are likeable or relatable (I hope not!) but each one is rounded, witty and memorable. It doesn't matter which method of parenting you prefer, there is something for everyone. Holly Wainwright adds a softer side to the characters too, which gives a refreshing contrast to the bitching and backstabbing.

It took me a while to get into the book but once I was acquainted with the mummy bloggers I found the book thoroughly entertaining. I certainly won't ever see the 'perfect' parents on Instagram and YouTube in the same light again!

Overall a thought-provoking, entertaining and witty read, perfect for holidays.

I thought this was a very timely book! I follow a lot of influencer and mummy bloggers are a whole nother story! It was a fun, slightly frothy look at a group of people who have to keep up appearances at an extreme level. I always love Australian books and this glimpse into Australian yummy mummy life really kept me entertained.

This was a cute, mindless summer read. I enjoyed it, but thought it could have been a lot shorter and it would have held my focus better through the end. Also the characters were EXTREME. And I hated Elle, as I’m sure everyone does!

This was a light beach read that I enjoyed in between some heavy reading. Definitely a good thing when you are in the mood for something light to read!

Ah I loved this book. Got to admit, I'm a addict to blogs, especially those related to books, films and motherhood and this book called to me! It was lighthearted, fun and easy to read. I really enjoyed it, exactly what i wanted from this book.
I received an ARC from Netgalley in exchange for an honest review.

I thought this was going to be funny, instead I'm reading about fake and pretentious crazy mums.
Not what I expected at all and not something I want to read about.

I saw this on NetGalley and immediately knew I wanted to read it. So thank you to NetGalley for the advance copy and making my little bookworm heart so happy!

I am by no means a mommy blogger…but do I follow a few? Yes. Have I been influenced? *says yes while surrounded by a pile silk hair ties and Stasher bags that I apparently desperately needed…*

Let me be 100% clear I loved this book.

LOVED it, I mean laughed out loud in public places while reading it loved it.

The Mummy Bloggers had me cackling at Abi’s antics, and Elle’s straight up insane vibes, and even relating strongly to Leisel’s exhausted mommy musings and self deprecation.

In a time where most of us are attaching our sense of self worth to the number of likes and follows we have on social media, this romp into one dark corner of the internet is all too relatable and crazy funny.

It’s perfect for by the pool or wherever your adventures take you this summer!

⭐️⭐️⭐️⭐️.5/6

The Mummy Bloggers is funny, witty, and each chapter leaves you wanting to start the next!

4 STARS

Everyone online thinks the three mummy bloggers lives are perfect. Why wouldn’t they?

ELLE is the stylish one. Perfect body. Perfect husband. Perfect kids. She’s all the #momgoals but how far will she go to grow her followers and keep up her perfect life?

LEISEL is the working mummy. Balancing her time with long work days to coming home and spending time with her stay at home husband and kids. Isn’t this what she’s always wanted? She writes to her followers who are working mums who can relate. But on the internet not everyone loves you.

ABI is the crunchy mum. We all know one of those (or are one of those). No sugar for the kids, no screen time, organic everything is what she preaches to her followers as the Green Diva but can she practice what she preaches?

As some of the most notorious mummy bloggers, these three are up for a prestige blogging award. Who will win? How far will they go to show how perfect their lives are? How far will they go to win?

Grab your copy of The Mummy Bloggers today, you won’t regret it!

Thank you NetGalley and the publisher for my copy of this book in exchange of an honest, unbiased review!

A good holiday read. If you love blogging then you’ll love this book. Based around three women and their lives. Tried this book out of interest. Not necessarily my kind of book but an entertaining read.