I enjoyed some parts of the book even though it wasn't really what I expected. There are some good pointers even though I didn't find anything new. It is best suited to the US market due to its political examples and leanings. The writing itself was good, well structured and it was easy to read. However I found some of the stories and content a bit boring and the author had strong opinions on the right way to do things. Maybe this book just wasn't for me, it wasn't what I was expecting. The US market it was intended for will probably love it, and it will no doubt appeal to lots of people.