From a serial startupper, I expected deeper insights. The book is fine for getting the basic principles, ideas, information and strategies on digital transformation. They are well explained, and some good examples are provided. If you are not a total beginner look elsewhere.

The author tries to demystify the meaning of digital transformation and succeed to the extent that it is not just about digital or technologies but it is as much (if not more) about transformation.

He arguments and the approach he suggests in the book makes sense. However, the one thing that this book lacks is a deeper take on the approach and the milestones. The author could have done better in mapping the route a bit more in depth.

** Thanks to Netgalley and the publisher for providing me with the digital copy of this book in exchange for my honest review **
El libro, tal como se explicita en su descripción, es una guía introductoria, y cumple con serlo perfectamente. Se abordan todos los conceptos, de una forma clara y concisa. Es de fácil lectura. me parece algo interesante, y un total abierto, que se brinde un pequeño resumen al final de cada capitulo. Ampliamente recomendable como guía introductoria.

If you are looking for basic principles, ideas, information and strategies on digital transformation, this book is for you. The terminology and practices of digital transformation are well explained as well as some examples provided. I liked the structure of the book because it does guide you on what, how and why of digital transformation. The only thing is that this book is for beginners.