The beasts of electra drive by Rohan Quine.
Jaymi is an independent games designer living on Electra Drive in the Hollywood Hills. Opposed to him are his former colleagues at Bang Dead Games. Their mounting competitiveness regarding his own extravagant game-creation reaches a point where they attack him physically with a flying drone.

Bang Dead is preparing the global release of a game called Ain’tTheyFreaky!, centring on five tabloid-flavoured social-media “Newsfeeds” for the victimisation of certain people by others—the “Gal Score”, “Guy Score”, “Trivia Score”, “Arts Score” and “Cosy Score”. Jaymi decides to fight back, for self-protection and to counteract this game’s destructive effects.

He takes an irrevocable step: after creating Amber, the most dangerous of the characters (or Beasts, as he calls them) who will populate Jaymi’s project The Platinum Raven, he releases Amber from that game, such that Amber slithers out from Jaymi’s computer monitor. Appearing human, this now-incarnated Beast is sent to stalk Ain’tTheyFreaky!’s creators in real life—developer Dud Guy, visual designer Kelly, IT boss Ashley and programmer Herb.
A good read. Long read bit slow in places. But I read it. 4*.