Amy suddenly has to prepare herself for a surprise holiday with her boyfriend. He’s even ordered a limo to pick them up. Blindfolded, Amy can barely contain herself for what she thinks is going to be a proposal. However, a dreamy vision of a proposal holiday is soon turned into a nightmare - as Amy realises she has been left alone on a TV set. Jamie has taken her here to dump her. As if a break up isn’t hard enough, Jamie makes sure Amy is as publicly embarrassed as he can.
Amy and five other dumped women soon discover they are on a new reality TV show called ‘The Shelf.’ The goal is to win the program through a series of challenges that prove their compatibility and motherly instincts. By a public vote, one of them will be crowned The Keeper. An inherently sexist premise of course, but I gathered this was the point.
With many parallels to Love Island - The Shelf puts its female contestants through a hard time, with constant rolling social media coverage featuring the public’s opinion of each candidate. Winning the public vote is harder than it seems. Will the women realise they are better off without their exes who had the nerve to dump them on a reality TV show? Each candidate is put through a series of challenges designed to test them - from plastic babies to hosting the perfect tea party.
This is a compelling, re-interpretation of the ‘chick-lit’ genre. Unlike the standard women’s romance novel that results in the leading female character happily in love with her dream man, this novel illustrates the importance of a happy ending that doesn’t have to depend on finding love - but loving yourself.
Amy, the protagonist, has put herself through two years of slog in her relationship with Jamie, endlessly hoping that he would pop the question. She had grown used to his taunts about her body, her neediness and other ‘faults,’ but had placed them to one side in the hope they would get married and have a happy future. Throughout this time, she had lost parts of herself - it takes the entire duration of the novel for her to realise this.
Single over thirty is like an illness that’s too awkward and depressing to talk about.”
Instead of aiming to become the male ideal embodied by ‘The Keeper,’ she decides to portray an important message to women. That you are always enough on your own, and you don’t need anyone else (but especially a man) to complete you. For me, this is where the important, feminist message comes across. In having a character like Amy as the protagonist, the novel really thrusts to the forefront the significance of women being their own person and not succumbing to societal pressures.
Amy is the modern day Bridget Jones with an essential twist, she ditches the yo-yo diets, marriage expectations, and the fairy-tale Mr Darcy, replacing these with a new appreciation of herself and living life the way she wants to. I found this feminist take incredibly refreshing and much needed in this social media driven age, where everything is about women comparing themselves to others. It is so easy to get sucked into the highlight reels of others, that we forget to be ourselves. And this is exactly what the novel is commenting on.
Life on a reality TV show is peppered with the glare of social media all over the contestants, each are judged 24/7 by the timelines fulled by the public. The setting is incredibly similar to Love Island. If I’m honest I found some of the similarities, such as the baby challenge, very cliche, which detracted from the novel’s more poignant message. Although I enjoyed the read, even laughing out loud from some of Amy’s comical one liners, I did find the plot predictable from the start. I think basing it on the parameters of Love Island, meant it was bound to be predictable in some ways.
The show is dominated by old fashioned, male chauvinists who believe women should still be a 1950s housewife, much to most of the contestants dismay.
“Selfish Jackie! Distant Gemma! Bitter Kathy! Desperate Amy! Boring Hattie! And last but not least, Easy Lauren!”
However, having a lead character like Amy is central to this book as it goes against the very grain that the TV show setting creates. Amy does not let herself be lured into society’s pressures on women - but uses the experience to go against this, and against what she previously thought her life should value. This is a part of the book that I really liked. Amy’s strength of character and likability really drives the novel and reveals its best parts and the central message to women.
“I am my own keeper…Be your own keeper. Each and every one of you.”
Above all, I admire this book because it’s message is an imperative one that puts contemporary feminism at the forefront of the social media, digital age. Amy goes through a journey of self discovery and realises she doesn’t need a man to make her happy. The societal pressures on getting married and having children is a false one, which can distract women from being their best selves. This ideal is often glamorized in the romance genre - I am very thankful this book did the opposite.
This book is different to anything I usually read but it certainly ticked a lot of boxes. It made me laugh out loud, I loved the main character, and appreciated the important message it conveys to women about self love. However, it didn’t blow me away, because I found the plot quite predictable and cliche. The ending was also disappointing and I was left wanting to know more. That said, I definitely enjoyed reading this book and was drawn in by the initial strange events when Amy realises she is not, in fact, going on a dreamy romantic holiday.