Balanced, positive, thoughtful, solution orientated. This is a book that 2020 needed. This book is careful, considered and never scared to confront the complicated. Through the lens of her own personal education, Cole offers well-researched and balanced insights into the changes that need to and are happening across the world. This means that Cole avoids a 'holier than thou' tone and instead invites her reader to join her in conversation and reflection. The book does not shy away from scary statistics, but in contrast to other works that propose it is 'all too late' this book motivates its reader by showing how tangible the impact of change can be.

A great topic and a subject that needs our attention. Having it written by Lily Cole, hopefully will reach a younger audience who recognise her from her modelling days.
A little too long, but the message and sentiment of the book is one that needs to be reached worldwide, so for that I commend her!

Excellent take on what we can proactively do in 2020 to lead better, cleaner and more conscientious lives. Cole is a thoughtful, incisive, non-preachy author in examining the problems and then searching for answers to what is going 'wrong' in the way we lead our modern lives in the twenty-first century. Recommend.

I liked the concept and topic's within this book but but did feel that it was a little long if I'm honest, I kept finding myself getting distracted in places. I loved the interviews with people such as David Attenborough. If I'm honest I think I would prefer to read it again in print format as for books such as this I like to be able to get my pen out to highlight quotes etc to refer back to.

We love in scary times and we need more books like this. Positive ways for the individual to make an impact in a world where it feels as though everything is beating down on you. This book is a ray of hope we all need.

Who Cares Wins felt like a dissertation on the state of the world and what you and I can do ourselves, and what needs to be done by people with power, to save it. However, it felt a little longer than it needed to be, there was reiteration and doubling back, subjects that came up before would come up again but in a completely different section. It felt like it needed one more edit or tidy up.

However, Lily Cole writes well and certainly has many suggestions for how we can 'do our bit'. Although she can't set out a grand master plan she did make me think about what I do that impacts the world, and what I can change. It's well researched and presents many points of view. Though she has ideas about what she might do she gives us all the information we need to make our own decisions.

This would probably be a 3.5 truly, due to its somewhat untidy nature, but given it's trying to save the world, of course it gets rounded up.

I thought this book was interesting and the topic of our impact on the world and challenging us to make a different no matter how small was great. However, I found that towards the end I lost concentration a little. I think this book delivers a great message but it didn’t quite hit the mark for me.

Who Cares Wins review

This was such an insightful read! I particularly enjoyed the snippets and interviews with individuals such as David Attenborough. Lily Cole is such an inspirational person, using her platform to raise important issues on environmentalism. It was interesting to see the certain aspects we take for granted which can cause problems for our planet such as fast fashion and technology.

However, the lay out of the ebook was very messy, it was difficult to read. Hopefully this was only a problem for me but it took me much longer to read this because of the lay out which overall made it hard to follow and engage with the book.

A thought-provoking and wide-ranging - and above all, optimistic - look at the challenges facing us and facing the future of the world. Accessible and inspiring.

Lily Cole is a rarity and a gem; a woman who has used her platform and fame as a model to shift the attention to prominent real world issues close to her heart and for that, I have the utmost respect and admiration. It can be tough to feel as though your one voice, as an everyday citizen, actually gets heard against the melee but this book brings some much-needed optimism in a time when stocks are indeed running on empty. She discusses wide-ranging topics such as ecology and the environment, feminism, equality, sustainable food production and our energy consumption, to name a few, and whilst there may be few answers as to what should be done to ensure our future on this planet, it certainly stimulates the brain and gets you ruminating. An engaging, thought-provoking and extremely interesting read. I flew through it as it is written in such an accessible fashion and touches on so many fascinating and incredibly important topical problems in such an optimistic and high-spirited manner. Cole is an inspiration. READ IT!

I remember Lily Cole from her days as a model for Topshop (when I was a college student spending every penny I had in there) so I was really intrigued to read her book. I didn’t know much about it other than it was described as “a call to action for a better future”.

I loved this book! Covering topics including climate change, fast fashion, consumerism, the food industry, sustainability and waste, I found myself highlighting quote after quote from every page. It has made me reconsider the choices I make daily and has compelled me to want to make a more conscious effort to do better. I liked the fact the author was not trying to shame us for our choices, but educate and show us that we can make a difference. The focus was on optimism that the future is not set in stone, we have the power to change it!

The author has clearly done extensive research for this book and also interviewed a host of aspiring people, including the legend that is Sir David Attenborough. Thank you for educating and inspiring me @lilycole. I cannot recommend this book enough!

How gorgeous is the Harland Miller cover too.

Big thanks to Netgalley and the Publisher Penguin Life. I absolutely loved this book and really impressed with the author, Lily Cole, a woman of many talents. I love that she has used her high profile as a model then actress to campaign and all that she does, she does so well. I think I'd go as far as saying that she has the 'Midas touch' if it doesn't sound too cliched.

I loved that the book is easy to read and filled with useful facts. I read it quite quickly though didn't get round to leaving feedback before now.

Lily is a remarkable woman. She has used her fame through modelling to make a better world - a clever and engaging woman too by how she meets people and networks for the good of us all. It is so full of facts that I did have to put it down every now and again but I was always pulled to start reading again. The thing I liked the most about the book is that she is truly optimistic for the future. There are so many doom-mongers who offer no solutions but Lily does and as Vivienne Westwood says in the description - "I wish Lily was world controller"!

Who Cares Wins is thought provoking book about some of the most challenging issues that are facing the world & challenges the reader to respond to them in some way, however small.
It is a book that covers the expected climate change, food waste & whether flying is always bad – but also less obvious ones such as the importance of community, working hours & the media. For each topic, “both sides of the argument” were explored in depth – the reader is encouraged to explore the positives and negatives and come to their own conclusions. I really appreciated this approach as it was like having a discussion/chat with the author or a group of friends. It was a bit rambling and choppy in places but the abundance of quotes & margin notes (these need to be improved in the kindle version) add credibility to the text.

Disclosure: I received a copy of this book free from the publisher via NetGalley. Whilst thanks go to the publisher & author for the opportunity to read it, all opinions are my own.

How we can all have a tangible impact through action? Lily's simple words explain how we can do things differently and why we should. Lily Cole is well-educated and level-headed about the issues, which include positive thoughts on how we can all change the future.

It is written conversationally too, like having an extended discussion with Lily - not a lecture, but a chat interspersed with frogs jumping out of hot water a bit of swearing and the premise that living is petrochemical.

Cole has the advantage of access; she can sit in a cafe in San Francisco to meet the CEO of a biotech company, or assist in the creation of a new no-plastic glasses company. That's a kind of privilege, but it's one that Lily doesn't appear to squander, instead signing up for various thoughtful and righteous initiatives.

I enjoyed the read which left my thoughts buzzing.

I really struggled to read the book in the PDF/Kindle format so I had to give up (it just didn’t work for me where there were quotes etc) but I love Lily Cole, what she does, what she stands for and the message she is conveying so I will still be purchasing the book upon release and I’m really excited to read it!

This is a really well researched book by Lily Cole. We all know that global warming and other environmental issues are happening but this is a brilliant insight to the reasons why and what can be done differently. All facts were given with opinions from both sides and seemed to cover all angles. Upon finishing this book, I felt like I'd received the education I was expecting from it.

Wow, put aside your precenceprions. Lily Cole is a Cambridge educated scholar. Her passion is the future of our planet. It does not make for comfortable reading with lots of options that have conflicting outcome for the world we live in..
A well thought out dialogue concerning lots of different issues. Very powerful and thought provoking.

In an uncertain world this is an optimistic book with a wide scope looking at positive ways to counter the crises humanity is facing. Cole writes with clarity and warmth about the challenges we are facing, and the book is a great jumping off point for deeper research into the changes we can all make to save our planet and our children's futures.

This is a very thoughtful and insightful book to read. I really admire Lily Cole and have for years. Its inspiring seeing and reading women who care about important things happening in the world. Its reaffirming that we are in this together.