This book builds a brand from inception to planning to posting on Instagram. The principles are interspersed with Q&As with popular brand representatives about their Instagram accounts and strategies.

Cook breaks down aspects of Instagram, such as when to use a story vs. post, when it's appropriate to post multiple images, and hashtag tactics. There are lists of helpful apps to use and tips on how to build your brand and community. I especially liked that the last section of the book focuses on your mental and physical health by encouraging you to not lose sleep or worry too much about Instagram.

The book is colorful and easy to read, with bold headings and bulleted lists to make digesting information easy.

My only issue with the book is that some of the apps listed are either renamed or no longer available. When I tried to download apps, I was unable to find some of them.