This is and interesting and well performed research on the area of sales and marketing. Although this is not a typical businesses book it does have a value of interesting researchers and a framework. The book made me think on how the problem of "sameness" is actual in current business world. The analysis is very good. Recommend for thought provoking discussions with colleagues.

I thought this was a good book for both beginners, students and marketing professionals. Very informative and also inspiring with practical ideas.
Thanks a lot to NG nad the publisher for this copy.

Written for business leaders and sales and marketing professionals, the authors go beyond discussing various marketing tasks to focus upon the competencies needed to help their organisations swim away from "the sea of sameness" to create meaningful, differentiated customer value.

The authors write in an accessible, conversational style to deliver their ideas that are grounded in their own research and underpinned with reference to academic literature, making Stand-out Marketing a book that is both credible and engaging..

A range of practical activities provide a useful tool to promote reflection upon both personal and organisational competencies. thereby supporting the development of both.

Recommended for both marketing professionals and students of marketing.

(Also reviewed on Goodreads.)