Great book for anyone who's venturing out in the world after graduation (high school, college, trade school, etc) on how to talk to others, great ways to write out a business plan, and how to be not only a good employee, but a great boss.

It's amazing how simple those concepts sound, but aren't taught in school or even at home. Many are floundering in their first jobs or even their sixth one. This book should help the navigation in the working world, no matter what profession you work in.

I also featured this book on my TV segment (link to segment added).

I received a copy of this book for an honest review.

A quick read about the journey the author and her husband took as they helped build Evernote from a small startup into an international business. They make the bold choice to live in a boat in La Paz Mexico. The author uses her life experiences like taking risks and understanding culture to help build a successful company. Although I think this is book is intended for entrepreneurs, I really think the life skills and lessons apply to everyone. It really comes down to understanding what drives you and ensuring what you are doing matches what you need. #BirthofaUnicorn #NetGalley

With a title like 'Birth of a Unicorn' and 20 years inspiring business leaders to 'improve their communication, their organisation, and their execution'; I went into this guide with high expectations.

The opening chapter looked at the reality of life, the depressive spirals and sacrifices the author and her husband made along the way to their success. It's rapid-paced, more like a bullet-pointed list of anecdotes than a 'narrative', but it shows the audience who Heather Wilde is at her core. And how important her business is to her, and why. Which is important. Every entrepreneur I've ever met has a story, some struggle or reason that they get out of bed in the morning and go to work, and the reason is never 'because they want to.' Which makes BOAU relatable in the first instance, and informative in the second.

This looks at the principal of Uncertainty, and whilst I was expecting a more 'upbeat' style of writing (mainly from the title) what I got was an informative, interesting and inherently personal depiction of a business journey. I prefer business guides with something more actionable, but for those looking to motivate themselves, or even to understand that they're not alone in an industry that can feel isolating at times, this book hits the spot for that.