Truth be Told brings an interesting analysis of how businesses must be purposeful to thrive in a post-pandemic world. John O'Brien and David Gallagher call this scenario VUCA (Volatility, uncertainty, complexity, and ambiguity) 2.0, and bring recent examples from big brands and a lot of data to back up what they feel will be successful Marketing and Communications strategies post 2020.

Although very insightful, at times the book can feel a bit repetitive or redundant. But, overall, it's a great read for anybody who is either starting a business or interested in MarComms.

Truth Be Told details strategies and methods behind meaningful branding, communications, and marketing strategies.

This was a meaningful book that told the story of the work that tells the story of companies and organizations: marketing. The book broke down several concepts and methods to present meaningful and honest marketing strategies that are helpful for anyone looking to market their work.

Thank you to the publisher and to the publisher for this ARC in exchange for an honest review.