Gemma J, Reviewer
The idea around an 'ugly baby' is about a business only its mother (owner) could love. This book is conversational and takes the baby analogy throughout, while focusing on important issues such as staffing, operations, marketing, leadership, and strategic planning. There are many business books on the market, so the author has clearly approached this one differently. It's an easy book to read and implement strategies from. I would recommend it, especially to those with minimal business education. Thanks to NetGalley for a copy of this book in exchange for an honest review.