As someone dipping my pinkie toe into branding, marketing, and digital art, I found this book incredibly helpful. Her fresh perspective coming from a law background was instrumental in steering me on the right path with my business and I highly recommend anyone considering a path in branding or IP to pick this book up! It's a quick, informative read!

When an individual from an industry, not connected to his/her core speciality skills, is involved in an project then something interesting and innovative may come up. That is the feeling I had while reading this book where a patent/IP lawyer was talking about creations protecting company's and personal brands, marketing etc. Interesting and definitely worth reading to get a fresh perspective.