The book provides with the sets of words and expressions to suit CEO vocabulary and different work situations. Will they work? There is no exact answer as apart from words there are different situation complexity multipliers. I do believe the tips from this book can be really useful as an inspiration or a starting point.

Jam packed with advice for every type of internal and external communication, this is an excellent resource. Plenty of questions to get you reflecting on your communication and working styles and ways to improve your relationships, brand image, etc. Of course a lot of it is common sense, but it's still a helpful reminder for the reader. Thanks to NetGalley for a copy of this book in exchange for an honest review.