I thought this was a fantastic read! I think it should be required reading for anyone who works in marketing, sales or advertising - great, engaging writing that makes you think about the implications of your work.

Potentially controversial opinion, but I also thought this was better than his more recent novel, Kings of a Dead World, though that's probably because The Zoo was more obviously my kind of thing.

I have been more into dystopianesque books recently - which is no surprise with how the world is. I really enjoyed this, it was well-written with a compelling storyline and well-developed characters. This is a first for me by the author and one I enjoyed and would read more of their work.

The E-Book could be improved and more user-friendly, such as links to the chapters, no significant gaps between words and a cover for the book would be better. It is very document-like instead of a book. A star has been deducted because of this.

This is a first for me by the author and one I enjoyed and I would read more of their work. The book cover is eye-catching and appealing and would spark my interest if in a bookshop. Thank you very much to the author, publisher and Netgalley for this ARC.

A totally f**ked up story that I loved!

This book tells the story of a successful ad-man's descent into insanity told in alternating scenes: from his current post-breakdown life in a psychiatric unit, and the months immediately before when he was working on a new advertising campaign - the tainted account that ultimately brings his drug and alcohol-fuelled world crashing down.
He is a fascinating unreliable narrator and I love the fact that you're always second guessing what he says. In the now, James Marlowe finds himself sectioned, living a life of almost constant horror, beset by frightening and paranoid delusions. Abandoned by his beloved wife and child and shunned by fellow inmates, James lives in terror of The Zoo, a collection of children's toys - plastic figures who exert a malevolent hold on his imagination and guide him in increasingly disturbing ways.
The Zoo is a mesmerising story. Bleak and dark, devoid of even a chink of hope until the absolute end. It had me hooked from beginning to intense and extraordinary end. Powerful. Astonishingly good.