I’m obsessed with cute witchy romances and this met all my expectations. Dad was a cute MMC as well. Would defo read more from this author

This is such a beautiful story of love, sacrifice and best friends finding each other across alternative timelines! All the characters are also relatable and loveable!

thank you netgalley for the advance reader copy! such a cute funny romcom i really enjoyed this book and i will definitely be picking other books up by this author✨

This was a humorous and funny romance with plenty to keep you entertained would definitely recommend if you’re looking for a light and easy read

I decided to give this book a go on a chance, It seemed like a good story, as I love second chance romance.
I like supernatural vibes but wasn't too sure about the cover, it's a bit too cute for those vibes and I was right.
I can't say I have read many books involving time travel and parallel universes. I don't think I'm a huge fan after reading This Spells Love.
The pacing seemed a bit off at times. Gemma's feelings change quite suddenly with her going from being friends with Dax to being obsessed with him.
I wasn't really a huge fan of the characters, Gemma was flighty, self-absorbed and annoying most of the time.
But I liked the lessons she learned in this story and I liked the way the story ended. I would have liked a little more of the end, though, to see her content with the way things worked out. And I would have liked a little more character development for Gemma, and Dax after they got together.

Thanks to Netgalley for my ARC!

Such a cute read. A great little romcom to pass the time. A fast paced easy read that I enjoyed reading. I read this in one sitting so very easy to binge read.

So cute ......... such a cute sweet little romcom I really enjoyed this it's such a fast paced read I love a book I can just sit and binge and doesn't need too much brain power this had it all

"This Spells Love" by Kate Robb is a spellbinding romantic comedy that will sweep readers off their feet.

Gemma finds herself in a parallel world after a mystical spell from her aunt erases the memory of her past relationship. Suddenly freed from the shackles of a bad breakup, Gemma discovers that her best friend Dax is now an attractive stranger in this new reality. With no history to hold them back, Gemma and Dax embark on a journey of friendship and romance, navigating the complexities of love in a small-town setting.

Robb's storytelling is utterly enchanting, weaving a tale filled with quirky characters and irresistible chemistry. Gemma and Dax's relationship unfolds with humour, heart, and plenty of magical twists, making it impossible to resist rooting for them every step of the way.

With its delightful blend of romance, humour, and a touch of magic, "This Spells Love" is a captivating read that will leave readers spellbound. Fans of rom-coms and friends-to-lovers tropes will find themselves thoroughly charmed by this enchanting tale.

Thank you for my eARC of this book. I enjoyed the premise and characters of this book and bought it was an enjoyable read overall

Absolutely loved this book! Anything to do with witches and romance is an automatic win for me. The way she writes is so funny and I love the banter between the two characters.

3.5 stars

This has such a fascinating concept, and I was really loving it, but I think that perhaps the author didn't quite know how to end it?

Dax and Gemma grew on me throughout this book, and I really loved seeing them get to know each other (for Dax anyway) all over again in the new alternate reality. I also really liked the side characters of Gemma's sister Kiersten and her aunt Livi, who I think did a good job at balancing out Gemma's character and softening how self-centred she was coming across at times. I also really liked the author's writing style; it flowed nicely and I felt immersed into these characters and the world whenever I picked up the book. I just wish that the magical element to the book had been explained more? Maybe it was just that I was reading an unfinished copy, so perhaps it is different in the final version, but in what I read, there was absolutely no explanation that I could see of how this alternative universe switcheroo happened, or why we were getting all these hints towards Aunt Livi being some kind of psychic/witch and then nothing coming of it? It just made me feel a bit disappointed in the ending when Gemma just somehow returned to her old life.

Aside from wishing that the magical element had been a bit more grounded, I really liked the romance aspect of the book, and of course the concept of seeing how your life would have turned out differently based on one decision, is such an interesting topic to explore that I would love to see in more books!

Such a magical book about love. I really enjoyed reading this and loved the vibes of the book. Would read again.

A cosy friends to lover rom com, with a tiny bit of spiciness.
Really enjoyed it, easy to read, made me smile several times.
It is an overall good book and well written, but will not stay with me so can't rate it much higher.

I fell in love with This Spells Love just from the cover and the funny blurb. For someone who is only just getting into rom-coms or modern romance books, this book was a great read.

With Tropes like friends-to-lovers, second chances, and magic realism all beautifully written into an alternate reality story, where can you go wrong? I ended up adoring This spells Love; it was the perfect and refreshing read that I needed in that moment. The characters and the quick paced plot was well thought out with character development roped in throughout the story too.

For Kate Robb's debut book, I am so excited to see what else they come out with and I will be recommending this to everyone!

Thank you so much to netgalley and the publisher for this earc

Very well done, very well written. All the witchy goodness, this book is what it says on the tin, perfect for anyone looking for a light fantasy.

I loved this book but I felt like something was missing it didn’t pull me all the way in but definitely worth 4 stars

A charming, magical, whimsical book following the story of the fmc Gemma, after a break up. A beautifully written rom-com style book with rich character development.
Gemma's life changes following a love cleansing spell after a bad break up, wishing she had never met her ex, but in the aftermath of said spell, she wakes up in a alternate reality where her bestfriend, Dax no longer remembers her.

I really liked this book. Although there are some cheesy moments, it was everything I expected for a sweet magical romcom. Gemma and Dax have so much chemistry from the first moment they lay eyes on each other and theur relationship slowly builds as they get to know eah other deeply. It's full of angst and tension and banter. Great spice as well. And I really loved the happy ending of it all. .

Really enjoyed this book. Loved the parallel universe plot and the main character both trying to get her best friend back and falling in love with him at the same time. Very cute and funny and loved that it just had a hint of magic

I absolutely adored this alternative universe story. Trying to work out how and why the new life is better, but also worse. What steps can she do to keep her best friend part of her life, should she jump in head first