Member Reviews
Lizabeth R, Media/Journalist
This is a great guide on where public relations, earned media, and marketing strategy intersect. The book covers the importance of both PR and branding but also delves into print, digital and broadcast influencers and how to pitch to each. It's the only book I've seen to also cover speaking engagements and thought leadership -- two important elements in the current social media influencer craze. Highly recommend!
