I enjoyed this, great insight into retail with real life case studies.

Thank you NetGalley for my complimentary copy in return for my honest review.

'Omnichannel Retail serves as a practical guide for businesses on how they can better serve customers to fuel their growth by harnessing the opportunity that being digitally enabled and data-driven brings. This fully updated new edition explains how to build engaging loyalty schemes, deliver personalized marketing and how to maximize the power of customer data'

Using really clear and insightful case studies, Mason and Jarvis offer insights into how to best use omnichannel retail, for retailers of all sizes and segments.

A key, and valuable guide for anyone responsible for overseeing retail. Full of strategic guidance drawn from Mason and Jarvis' 40+ years of experience, this is a must have book