Fascinating! As a huge LEGO fan myself, there was so much history I just wasn't aware of! The order of the chapters was a nice, linear look at some of the big moments in LEGO history. I especially appreciated the color coding of the chapters! This was truly such a fun read!

This book focuses a lot on the engineering and the design of Lego, which I thought was a really interesting perspective to learn about. The formatting of it has a very much self published feel which could use some editing as it was distracting at points but that might come about in the final copy anyway.

Starting with how the Lego system in play came into being this book is a treasure trove of information. It’s a fascinating behind the scenes look at the plastic brick toy, and how they moved into creating sets for adult fans, the history of the minifig, the development of different themes, and Lego Technic, to name a few. The author has interviewed many Lego employees, who share their memories and experiences. It includes images of the patent drawings, behind the scenes and lots and lots of Lego sets. It contains the answers to questions about Lego you never knew you had!

Does exactly what it says on the tin - fascinating, beguiling and full of things I didn't know, despite being a fully fledged AFOL. Highly recommended for any Lego geek or afficianado

Wow what a fantastic book. A watcher of Lego fans, starting with my younger brother in the mid 70s to son in late 90's , finally husband picking Lego back up in the 2020's.
What a look at the history, development and social pressures. License to different franchise and how they effected development.

Loved this book.

3.5-4 stars

The appeal for Lego never seems to wane. We loved it as kids, and we love it as adults. My nephew plays with the Lego my brother and I played with 30 years ago. It's fantastic. And now with the slightly more fancy Lego packs - the Star Wars one and whatnot - it's clear Lego is not just for a kids anymore. I am desperate for the Lord of the Rings Rivendell kit, but at £430 it's a wee out of my price range, so I'm living vicariously through this book instead.

Who knew a book about a toy would be so interesting, or even warrant a 400 page book. It's fascinating.

I know Lego is predominately a children's play thing, but I wouldn't say this is a children's book. Sure, some older children might enjoy it, but I think it's more technical and more involved, in a way that would only really appeal to adults as it's very text heavy and very detailed.

It's interesting to read that the plastic blocks were not the main part of the business. Wooden toys were where it was at, the plastic toys were just seen as more of an afterthought or a side thing. So I was really interested to read just how close it came to being lost to history.

It's full of photos of original pieces, modern pieces, drawings, people, ideas. And I get the idea that this may be the first time some of these images are seen by the public. Original sketches, patent papers and whatnot, which was a good historical aspect.

It is a bit dry. It's very informative, interesting, educational. But for me, I wouldn't say it's exciting, or relaxing to read, at least for me. I enjoyed it and learned a lot about Lego and about business etc. but it's not one I'd recommend for curling up of an evening with to lose yourself in.

It might seem obvious to say but, if you're not a Lego fan, don't read this. It doesn't really offer anything else other than the history and making Lego, which is precisely what it says it does. But I think you need to be a hardcore Lego fan to get the most out of this.

As an adult, parent and lego enthusiast, I loved this book.
My child who is 9 and is a lego enthusiast also loved it.
This is a detailed, technical, engaging and fun book about the history of legos, the rare items, model that never got made and lots of trivia.

Ask yourself a couple questions: how much do I love legos? Am I interested in why legos are the height that they are? Am I interested in the origin of the minifigure? If you are not that interested in legos, this book may not be the one for you. If you are enthusiastic about all things lego this is 100% the book for you!

The author, Daniel Konstanski, put a visible amount of hard work and effort into this book. It goes into incredible detail regarding legos, and even has captivating images that I don’t believe you can find anywhere else. This book is a must have for any lego fan.