Digital Branding by Daniel Rowles is a smart, practical guide to building and managing a brand in the digital age. Clear and informative, the book covers key areas like content strategy, SEO, social media, mobile marketing, and analytics—making it especially useful for marketers, business owners, or anyone working on brand visibility online.

He includes useful frameworks and tools that readers can apply immediately, along with case studies that illustrate best practices. Whether you're developing a new brand or refining an existing one, this book provides a solid foundation.

I was looking for something for businesses on a smaller scale. If I had a call center, I would also have a marketing department to handle branding.

This is a practical, no-nonsense guide for marketers or those looking to build a strong brand in the digital space. The book covers the fundamentals of digital branding along with analytics and performance measurement.

It's digestible, isn't pompous like many advertising/marketing/digital books, and has some really interesting case studies and exercises.

Thanks to Netgalley and the publishers for an advanced copy in exchange for an honest review.

I loved the emphasis on ethics in this book. It had made the book all the more engaging to me.
As for the strategies, the case studies were useful.
The writing is easy-to-follow.