Unfortunately, I wasn't able to get into this one. I think that is completely where I've been in my reading space, rather than anything to do with the story. I will come back to this one when my headspace clears. Thank you for the opportunity to read.

The Vanishing Bookstore by Helen Phifer is a spellbinding and atmospheric page-turner that weaves historical mystery with contemporary suspense. The narrative skillfully bridges 1692 Salem and the present day, following Dora as she uncovers a hidden family secret tied to a vanished bookstore. Phifer’s evocative descriptions bring the eerie Salem setting to life, while the unfolding mystery maintains a strong, suspenseful momentum throughout.
The novel blends magical realism with a heartfelt exploration of family, loss, and survival. Dora’s journey is both emotional and thrilling, enriched by the layers of history and danger that surround her. Narrated by Stephanie Cannon, the audiobook captures the story’s haunting tone and complex characters with compelling depth. This book will appeal to readers who enjoy immersive, richly detailed mysteries with a touch of magic, similar to Weyward and The Lost Apothecary.

If you’re a fan of Hocus Pocus you’ll want to add this one to your fall TBR. It was a light, cozy, dual timeline, witchy coming of age story.

Dora lives the normal life of a florist until an unpleasant customer steps into her shop. Shortly after the encounter, Dora decides to join her Aunt on a trip where she learns she’s part of a family of witches that has been forced to live their lives over and over again.

Dora begins to piece her life back together dating back to Salem in 1692.

Read this one if you love:
🧙‍♀️ cozy witchy reads
♥️ closed door romance

I listened, the narration was great and it was easy to differentiate between the characters.

As I initially picked up this book, I had all sorts of ideas of what was about to occur and then started my travels. Helen Phifer brought together a great cast within these pages. Together, as a family they travel to their origins to fight the wrongs that had been done to them despite the changes through time. Opinions expressed in this review are completely my own, Thank you Netgalley for the introduction

If you’ve ever wished your local indie bookstore would vanish into a portal of secrets and summon your destiny—this one’s for you. A witty, whimsical, and wickedly enchanting read. Just watch out for hounds, hidden journals, and blue doors in brambles.

“The Vanishing Bookstore” by Helen Phifer offers a captivating premise: a mystical bookstore that appears and disappears, holding the key to breaking a centuries old curse. The narrative unfolds across two timelines: 1692 Salem and present-day London following Dora, a florist with a hidden magical heritage, as she embarks on a journey to uncover her family's secrets.

While the book's atmosphere is enchanting, with vivid descriptions and a touch of witchy charm, certain elements fell short of expectations. The titular bookstore, central to the plot, is underutilized, appearing only briefly and not as integral to the story as anticipated. Additionally, some character developments, particularly Dora's relationships and her connection to her magical lineage, felt underexplored, leaving a sense of missed potential.

The dual timeline structure is intriguing but could have been more seamlessly integrated to enhance the narrative's depth and emotional resonance. Despite these drawbacks, the book remains an enjoyable read for fans of magical realism and historical fiction.

In summary, “The Vanishing Bookstore” presents a delightful concept with moments of magic and mystery, though it doesn't fully realize its potential. It's a pleasant read for those seeking a light, witchy tale with historical undertones.

Dora believed the only people in her family consisted of her and her aunt. This suddenly changed when her aunt planned a trip to Salem to visit their "family", and Dora discovered that her deceased mother is actually alive. She wants to find the truth, and she is told to do that she needs to find a bookstore that no one has been able to find for generations. This bookstore holds all the proof and she is the only one that can find it. What other family secrets will Dora uncover in this mysterious bookstore.

I am not much into fantasy, but I do enjoy a good one from time to time. This read had a good description, but I felt like it fell flat for me. It was more on the Ya side in my option, and the dual storyline was difficult for me to follow. I was expecting the bookstore to be more incorporated into the story, but again I don't feel like it was enough to support the name of the book. This story is not a bad story at all, it is just not the style I enjoy most.

Thanks to Netgalley for providing this ARC read of "The Vanishing Bookstore". This review is my honest opinion in my own words.

1692 - In Salem a bookstore stands covered in overgrown vines, inside a wound woman hides a book and runs away. The bookstore vanishes.
Present Day - Dora is on a visit with her Aunt to Salem where she discovers she has family she never knew she had including her mother who she thought to be dead. No chance to be honest excited as their lives are in danger and they are being hunted AGAIN.
Can Dora find the bookstore and her mother's book in the hope of saving them all.
This was a wonderful and magical story. I was hooked from the start. I loved the characters and the setting Salem witch trials with a present Day dual timeline. I would have liked more of the Salem witch trials tie line but I still loved it.
I listened to this book on audio and I found the narrator easy to listen too and well read the narrator was well picked to tell this story.
Thank you to Netgalley, Bookouture Audio and Helen Phifer for an advance copy of this book in exchange for an honest review.

In The Vanishing Bookstore, Helen Phifer crafts a captivating tale of mystery, danger, and long-buried family secrets, set against the haunting backdrop of Salem. The novel seamlessly blends historical intrigue with a touch of magic, keeping readers on the edge of their seats from start to finish.

The story begins in 1692 with a young woman in Salem who hides a precious journal in a hidden floorboard of an old bookstore. Just as she hears the ominous sound of barking hounds approaching, the bookstore disappears, taking its secrets with it. Fast forward to the present day, and Dora is about to reunite with the mother she thought had died when she was a child. However, her joy is short-lived when her mother, trembling and fearful, whispers that both their lives are in danger.

Determined to uncover the truth, Dora embarks on a journey to unravel her family's mysterious past. She discovers a secret: the key to her and her mother’s survival lies within the elusive bookstore that hasn’t been seen for generations. As she ventures deeper into the dense forest, Dora stumbles upon the hidden path that leads to the vanishing bookstore—a place where dark secrets are waiting to be uncovered.

Phifer's writing is immersive and atmospheric, weaving a tale of suspense, magic, and a sense of urgency. The story is filled with twists and turns, and Dora’s search for answers takes on a thrilling and life-or-death edge. As she enters the mysterious bookstore, Dora is unprepared for the dangerous revelations that await her.

The Vanishing Bookstore is an enchanting, spellbinding novel that combines elements of historical fiction with supernatural intrigue. Fans of magical realism and suspenseful thrillers will find themselves drawn into this unputdownable page-turner. With its compelling storyline and rich atmosphere, it is a perfect choice for readers who enjoy a mix of mystery, magic, and a dash of danger.

The Vanishing Bookstore by Helen Phifer was a bit of a departure from my usual reads, but I found it surprisingly enjoyable. The dual timelines—flipping between the Salem witch trials and the present day—added an intriguing layer to the story. While I'm typically drawn to straightforward thrillers, the magical elements and the family's curse provided a fresh twist that kept me engaged. The characters were well-developed, and I appreciated the emotional depth woven into their journeys. Although the fantasy aspects were more pronounced than I usually prefer, the story's heart and the themes of resilience and love resonated with me. If you're open to a thriller with a touch of magic and historical intrigue, this one might be worth exploring.

In 1692, on the outskirts of Salem, a young woman hides a journal under the loose floorboard of a bookstore covered in vines. She hears the dogs barking in the distance as she runs away and the bookstore vanishes behind her. In present day, Dora lives in the UK, running a flower shop when she is called to the US to see her mother, a woman she thought was dead. She leaves her friend to look after her shop while she is gone. When Dora meets her mother, she is ill, but tells Dora that their lives are in danger. That is when Dora's memories begin to come back. She digs into their history and learns about the mysterious bookstore, but no one knows where it is. She is able to pick her way through the thorns and brambles with her childhood friend, and eventually they find the bookstore. Inside she finds the journal, but will that be her undoing or salvation?

Having been to Salem a couple of years ago, I loved the setting. It made sense that the three sisters, Lucine, Seraphina and Lenora lived there and although they sold cures and herbs, the secret that they were witches was not well known. These women have been cursed to live their lives repeatedly while being hunted by the same diabolical man, George Corwin. Dora does not know anything about them being witches, until she visits her mother and memories begin to return. She is the reincarnation of the woman who hid the book, and only she can retrieve it. The story is told through various POVs, so I had to pay attention so I knew whose it was. There are two animals, Hades and Ophelia, who play parts in the story, one a crow, the other a cat. I really liked the parts they played. I did find that the middle of the book dragged a bit, but it really picked up later in the story. There are some suspenseful scenes, but nothing too descriptive. As far as a witch/witch hunting book goes, this was an easy read. It was a story of family, family secrets, memory, witches, history, survival, relationships, and being alive. Of course there is a happy ending for the English family (their last name, not nationality), but the story had a rocky road to get there. I listened to this book narrated by Stephanie Cannon. She has a pleasant voice to listen to, but I found her voice didn't "age well" when she was sharing the POVs of the older witches. I would have preferred a bit more expression as well. It's not often that I prefer reading the book over listening to it when I do a read/listen, but this was definitely one of those times. Overall, this was an enjoyable story, and for someone who doesn't read a lot of fantasy/witch stories, it was a good choice, but I would recommend reading this one.

I really enjoyed this audio book that takes place mostly in Salem, Mass. It is a story of Dora who lives with her aunt in London. She is told they are going on a trip and soon realizes they are in Salem, MA. Here, she discovers other aunts, as well as her dying mother, all of whom are witches. She too, is a witch. She is taken to Salem to find a book that was written long ago, in the 1600's and only she would know where it is. It is needed in order to stop George from killing the family. At first, she has no idea what this is all about, but soon realizes it is her, who needs to save the family. It was a quick listen, but very interesting. If you are interested in witchcraft and Salem, MA, I would highly recommend this!
Thank you to NetGalley and Bookotour Audio for this ARC.

This was a magical tale that kept me engaged with the audiobook version. The characters of Dora, Lenny, and Sephy were likable, funny, and I found myself rooting for them as they raced against time to try to change their fate. Always a sucker for a happy ending, this was indeed satisfying. Thanks to NetGalley for the ARC audiobook version.

This was a case of a book that had so much potential, but fell flat for me. I love a good witchy book, and part of it being set in Salem? Even better, The only thing I love more than magic when I read is when a book is about a book/bookstore/library/author. I figured I'd love this!

Unfortunately, it missed the mark in all places. The pacing was strange - I felt like it was slow, and then all of a sudden everything was over. The final battle being over in a few sentences? <spoiler>Dora finding this book that's been missing LIFETIMES so quickly? The explanation of what her life really is was something she just accepted so quickly after being lied to for 30 years? </spoiler> It felt quite far-fetched. The romance lacked any sort of chemistry and honestly, I kept forgetting Ambrose existed. And the title is a bit misleading - the bookstore is such an afterthought, I'm not sure why that's how they chose to position it.

I listened to this on audio and loved the narrators voice, but many words were pronounced incorrectly, and they used a North American accent for British characters -- which was really confusing when people kept referring to Dora as being from England because of her accent.

I was really hoping to love this one!

I got this right at it's pub date and didn't even get a chance to download before it archived. I did get a hands on a copy elsewhere and just wanted to circle back and share that I really enjoyed this. The premise was interesting and found a way to surprise me a few times. Thanks again for the opportunity of the eARC.

From the beginning I was intrigued by this story about a family of witches cursed to live their lives on repeat, unable to clear a curse and the memories that come with it.

Set in Salem, this book had all the cozy witch vibes.

This waa a good audiobook. The narrator was excellent. Overall the plot was interesting. I enjoyed the time twists. However, I would have liked a bit more character development.

I was gifted this book as an audio book from NetGalley and publishers. I wasn’t sure what it was going to be like and at first worried it wasn’t going to be for me. However, it was truly marvellous. I loved the witches and their characters. Enjoyed the switch from uk to America and the drama that unfolded.
This was truly a novel witch story line for me. I loved the time hops and the way the characters remembered their pasts. It was such an entertain g read I couldn’t put it down.
My only issue was the accents. More English accents for the English people would have been better. Once I got over that, it was fine and the narrators did a great job.

# The Vanishing Bookstore by Helen Phifer Review

CW: Violence, suggestive content, any triggers surrounding the Salem Witch Trials.

My Rating: 3

*I was given a free e-galley in exchange for an honest review*

So I’m gonna change up my usual style of review and break this into impressions by section

**First 25%**

Here’s the thing.

This section of the book isn’t awful, or the worst, but it just didn’t feel like it knew what it was doing. It didn’t feel like it knew it’s setting, nor did it feel like it knew it’s audience. All the characters are adults, but the writing is very Middle Grade/YA to me. In addition, the book just comes off as overly simplistic and not complex.

The characters don’t really stick out for me, I just didn’t get a lot from this book to be honest. I didn’t think this book was the worst, but I expected more out of it. I expected the characters to be a little better formed, they weren’t, they just weren’t.

The writing style wasn’t super complex, or pretty, or evocative, or fast paced. I really just didn’t find this book to be terribly remarkable. It wasn’t especially bad, but it wasn’t especially good. It was terribly *meh*.

For the setting, it just felt bland. Nothing about the setting stood out, the plot felt like it was dragging, and the setting dragged with it. There wasn’t anything that felt distinguishable about the setting, which I get isn’t always a focus but I like there being something to hold onto in the world building. I got the impression that the author didn’t know a lot about the states, and it seemed that she could’ve (should’ve) done more research into the place she was setting her novel.

I do think the George and Dora story line had potential, I did think the way I felt about Katie was substantive. I actually cared about her and her well being, and I disliked George almost immediately upon his introduction, which raised my star rating for sure-being able to communicate a character without writing much about him deserves praise. I just wish she’d done that for her protagonists.

And some of it is just cringy, there’s a line that a character “like pink only second to black” and would’ve painted her house black if she could. It just came off cringy and like the author was trying to have this gothic character who was into death and darkness, and it didn’t feel natural.

**25 to 33%**

This is where I felt it began to pick up a bit, the language and writing was still clunky, but the plot got a bit better for sure.

The characters seemed to be a bit more fully realized, I got the impression that Dora was more of a person than she was in the first fourth of the book. I think that’s a disservice, Dora should’ve been fully realized, or at least somewhat realized, from the get-go, but she took way too long to get there. Sephy and Lucine were overly bland too. I get that they’re supposed to have lived for a long time, and were brought up in a puritan household when they were initially born (they’re immortal, I think, or at least close to it). I did mix up Lenny and Lucine

The world building and setting still felt a bit cluttered, it was more realized but it wasn’t completely clear how things worked. I was still confused at that point on what was going on with Ambrose and Isadora. I think maybe there was reincarnation, or some kind of descendant, but it’s not well done, I think there could’ve been a better way for the author to lay out the plot and leave hints. This jsut felt like it was confusingly leading with the twist.

At this point, I surmised George was the man “chasing across lifetimes” and that Dora and Ambrose were a separate couple away from George. But if George was the bad guy, and Lenny knew that, then why did she allow Katie to run the shop and possibly be a victim? Why not close the shop and say “we’re out for the month” or something? That just felt felt reckless with an innocent woman’s life. And I wouldn’t think Lenny would do that as a character we’re supposed to root for.

**34% to 60%**

This is where things finally started to make actual sense.

Thank god.

This is also where Dora actually shows concern for Katie, which no one else has by this point, and it’s unclear why. Like, did they not think George would come for Katie? Dora still only worries about Katie being in the shop, and handling it on her own, but that’s okay because she *doesn’t know anything*. Once she does, she wants to go to London to help Katie, she wants to protect Katie, but her aunts are perfectly willing to allow Katie to possibly die.

So, the explanation seems to be that they’re immortals, and they’re all reborn over and over again, and dies over and over, because of a curse. Which I think honestly should’ve been revealed earlier on in the book rather than a third of the way in, but whatever.

I also did actually start to want to pick up the book at this point. Just to see what happens, the setting is a bit more realized and made the book more readable. But I still found that the book felt like it was written like a YA novel, or maybe even a mid fanfiction. It was just so simplistic that it felt like it was the author’s first novel, which it wasn’t. She didn’t seem to know where her setting was (with how the characters from the US talked, in particular).

**60% to End**

Things did pick up more, but all the problems were still present.

And I really didn’t believe in Ambrose and Dora’s relationship, I mean they had their cute moments, for sure, but it just wasn’t that great or that convincing. Everything just felt as hollow as the rest of it did.

In the end, it just felt like the premise promised wasn’t really delivered on. The reason I picked up the book was not the real and true plot and I felt a bit cheated.

I adored this audiobook, the story was well written and kept me engaged the whole time.
I recommend this audiobook!

Thank you NetGalley for the ALC! ✨