Infallible examines how the prevailing AI ideology is reshaping consumer behavior and marketing. The author argues that while AI delivers scale, speed, and data‑driven insights, it lacks genuine human understanding, leading to trust gaps in brand interactions [1]. By surveying industry leaders, academics, and case studies, the book exposes the myth that AI can replace human insight entirely and the assumption that data alone guarantees better outcomes [1]. It urges marketers to adopt a customer‑first mindset, using AI as a tool rather than a substitute, and to celebrate real customer success as the true metric of organizational performance future today.

Technical issues with both kindle and the app. Did not manage to read more than a few pages. Hopefully the published version has this all sorted.