MARKET RESEARCH ESSENTIALS YOU ALWAYS WANTED TO KNOW by Samara Omundon and Emily Wheeler is that rarest of guides that provides essential and actionable insight into exploring markets, customers, and opportunities with an eye toward practical application of discoveries. As an old marketing hand, I deeply appreciated the up to date and wise counsel on how to learn what you must know in order to grow and thrive. I received a copy of this book and these thoughts are my own, unbiased opinions.

Market research will make or break your business. Unfortunately, most business owners and managers don't know the first thing about the topic. Thiis is the one book that makes the subject very clear so everyone can benefit from it.