This book was an excellent read for small business owners who rely on customers. I have, over the past few months, been trying to determine what kind of customers I need. This book has allowed me to think more about what I need to know to get to know each new customer, rather than focusing on quantity but on quality. This book has allowed me to learn more about what kind of customers I need to find rather than how many I have. It's all about understanding who they're and what type of vacation they're looking for. This is such a good read that I plan on getting it in print so that I can highlight the best parts.

Thank you NetGalley and Practical Inspiration Publishing for this eCopy to review

How to Get to Know Your Customer by Katie Tucker is a must for anyone running a small business or looking to deepen their understanding of their customer base. As someone who has always found market research daunting, this book was a breath of fresh air. Tucker's approach is both practical and accessible, making sophisticated market research techniques available to everyone, regardless of their business size or budget.

The book is structured around 10 simple, road-tested tools and techniques that can transform your market knowledge in just six minutes. What I found particularly valuable is how Tucker breaks down complex concepts into manageable steps. Each chapter is filled with actionable insights and real-world examples that make it easy to apply the techniques immediately.

The tool I found most useful was the "Customer Journey Mapping" technique. Tucker explains how to visualize the entire customer experience, from initial contact to post-purchase, and identify key touchpoints where you can enhance customer satisfaction. This tool alone has helped me pinpoint areas in my business that needed improvement and implement changes that have significantly boosted customer engagement.

Another highlight is Tucker's emphasis on the importance of listening to your customers. She provides practical advice on how to gather and interpret customer feedback, turning it into valuable insights that can drive business growth. The book also includes tips on using social media and online surveys effectively, which are crucial in today's digital age.

Tucker's writing style is engaging and motivational. She shares her own experiences and challenges, making the book feel like a conversation with a trusted mentor. Her passion for helping small businesses shines through, and it's clear that she genuinely wants her readers to succeed.

Overall, How to Get to Know Your Customer is a must-read for anyone looking to build a customer-centric business. It's packed with practical tools, insightful advice, and inspiring stories that will leave you feeling empowered and ready to take your customer understanding to the next level.

Quick and practical read with plenty of useful tips for small business owners wanting to know a bit more about marketing. I am inspired to check out the book is based on now.

Thanks #NetGalley for the ARC

Was a fantastic book that i thoroughly recommend and will be buying as I need a trophy version lol. I enjoying the different theory’s and ideas at play and how they were all thoroughly explained.