An interesting read with lots of real world examples, the whole concept of collective bargaining, cooperation and effectiveness is really expanded upon and actually makes for quite an interesting read. The section on revenge was especially significant in regards to the general world news at present.

The cult who collectively kept a dead body for the same belief? TIck. The viral marketing of a confectionary brand persuading a general collective perspective? Tick.

I doubt I'll ever be in a corporate position to try these theories out, but I'm already looking at family and friends in a slightly different way! There is definitely potential in all walks of life.