Unpopular Culture

Money is the key to happiness. Work hard, play hard. Look out for number one. Popular culture is full of phrases like these, telling us the best way to live, the right things to buy, the right body shape to have, the right people to hang out with. These messages are everywhere we look, 24 hours a day. But what if there was another way to live? What if we chose to live differently: to stand against injustice, to live life for more than just ourselves, to dare to be unpopular? Guvna B is rebelling against the status quo, and he's calling you to join him. It's time to flip the script, to demonstrate another way to live, to find freedom in going against the grain. It's time for unpopular culture to take the stage.

'Raw, real and relevant' Dan Blythe, Hillsong London

'You'll love Unpopular Culture.' Posty, GRM Daily

'So honest and inspiring . . . Guvna B encourages you to be a light and shine wherever you go.' Michelle Williams, Destiny's Child

'The perfect balance of skill, courage and deep messages.' DJ Ace, BBC Radio 1Xtra

'It is so important in life to have role models and to be inspired by individuals who are each following their paths while spreading positive vibes everywhere they go. Through Unpopular Culture, Guvna B is doing just this.' Oliver Proudlock, reality TV star and founder of Serge DeNimes

'Guvna B is a creative, credible and courageous voice to Millenials.' Matt Redman, Grammy award-winning singer/songwriter

'I've known Guvna B for a while now and he is a very positive person. I'm confident that if you read this book, it will inspire you – and many other people too.' Dion Dublin, former England footballer

'Guvna B genuinely cares about making an impact on young people. His passion, drive and dedication are an inspiration. With Unpopular Culture, he has some good stuff to say, trust me.' Naomi Scott, actress and singer

'Guvna B has an amazing way with words and always has done as an artist, so to have his brilliant, wise words in print is a must-have for anyone who needs positivity in their life.' Alec Boateng, Head of A&R (Artists and Repertoire), Atlantic Records

'Unpopular Culture showcases moral character, decency and humility. You'll love it!' Richard Blackwood, actor and comedian