Complete Photo Guide to Soap making

6 months pre-publication

• Author will reach out to customers of his Bath Rabbit Soap Company and other members of the Handcrafted Soapmaker’s Guild. He is the soapmaking expert on About.com, has many fans across the world (as a quick search on Google will reveal) and reaches many with his newletter. He will use these platforms to announce his book announcement, and encourage preorders. 
• Marketer will pitch long lead DIY targets – both traditional and Millennial (i.e. Bust, MAKE, Glamour, Mother Earth News) with exclusive soap recipes
• This guy is Mr Soap.
• Should appeal to fans of the previous titles in the Complete Photo Guide Series

3 months pre-publication

• Marketer will send ARCs to long lead women’s magazines – particularly those with DIY component – natural lifestyle, and Millennial Maker magazines (print circ. 500K+), major websites (750K+uvpm). This title should appeal to anyone interested in healthy living, self-sustaining lifestyles, and DIY
• Author actively attends numerous soap and candle making conferences and classes. Should be booked for a demonstration/signing at Mother Earth Fairs
• Video demonstration/teaser –in house, or author created

Publication

• Primary pitch of finished books to national media magazines, major national daily newpapers, all DIY/Alt. Living / Healthy Lifestyle magazines
• Secondary pitch of finished books to city newspapers, DIY/crafts blogs, women’s interest blogs, personal wellness blogs

3 months post-publication

• Switch to author driven media outreach (tools and trick will be shared) and follow up