Sewing Knits from Fit to Finish

Proven Methods for Conventional Machine and Serger

by Linda Lee

This title was previously available on NetGalley and is now archived.

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Pub Date 9 Jan 2018 | Archive Date 20 Feb 2018

Quarto Publishing Group - Creative Publishing International | Creative Publishing international

Crafts & Hobbies

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Description

Do you ever look at the price tag on a piece of clothing and think, I could sew that myself? Well, sew do we!

Sewing your own clothes is rewarding and cost-effective, plus it's an enjoyable creative skill to develop. Sewing Knits from Fit to Finish gives you the instruction you need to sew soft knit fabrics using professional techniques. This comprehensive reference book from expert Linda Lee includes methods for both conventional sewing machines and sergers, and it includes precise construction notes and how-to photos along the way.

Sewing Knits from Fit to Finish eases readers into the subject by teaching how to identify the different types of knit fabrics available and helping them select the ones that best suit their sewing projects. From there, the book introduces readers to sewing patterns for knit fabrics and teaches how to tweak those patterns to fit specific measurements. After that, Sewing Knits from Fit to Finish moves step-by-step through the sewing process, including all of the following:

-Preparing fabric before it's cut
-Transferring pattern markings onto knit fabrics
-Organizing a garment's construction
-Sewing seams and selecting seam styles
-Utilizing stabilizers and inserting closures
-Sewing a hem and selecting a hem style
-Adding embellishments to create a more unique garment

Imagine an updated wardrobe that you have total control over. Sewing Knits from Fit to Finish makes that dream a very possible reality. Not only that, the book reveals a few shortcuts and troubleshooting tips to ensure a stress-free sewing process. So jump on the sewing bandwagon! Once you learn how to sew knit-fabric pieces, you'll wonder why you ever bought them.

Do you ever look at the price tag on a piece of clothing and think, I could sew that myself? Well, sew do we!

Sewing your own clothes is rewarding and cost-effective, plus it's an enjoyable...

Marketing Plan

Marketing Strengths

Sewing with knit fabrics doesn't have to be more difficult than sewing with woven material, but a lot of beginning and intermediate sewists find it intimidating.
Linda Lee is well-known as a sewing instructor and expert in the field. Her personal connections and her business, The Sewing Workshop, will make her a great ambassador for her book. Linda travels and teaches the creative art of sewing at trade shows, workshops, in-store events, and other gatherings across the country
Singer is a trusted name in sewing and the world's most accessible sewing machine, though techniques are applicable to all brands of sewing machines.
Since this title is branded with their license, we will be able to cross-promote through Singer's web sites, blogs and events.

Prior to Publishing Date:

Six months prior to pub date:

E-release and blads to long lead sewing and craft publications
Sales fliers and blads given to sales teams for buyers
Schedule advertising for long-lead magazines, trade pubs, and on-line

Three months prior to pub date:

Advances will go out to media, e-releases will be sent to blogs and websites, and independent craft/fabric businesses
Reviews will be scheduled on blogs and in magazines
Host Goodreads Giveaway

Pub date:

Reviews of book published online and in magazines
Press release to San Francisco-area media outlets

Post Pub date and ongoing efforts:

Connect with fabric and sewing blogs for a cross-promotion through our own social media sites. Spoonflower, for example, launched a line of cotton spandex jersey in January, 2016. They may be interested in featuring this book.

Opportunities for Exposure:

HOME/DIY MEDIA

Real Simple
Southern Living
Martha Stewart Living
Better Homes and Gardens
Good Housekeeping
Country Living
Family Circle
Make: Magazine (digital and print)

CRAFT MEDIA

Martha Stewart Living
Cloth Paper Scissors
American Craft
Craft Ideas
Notions
Sew News
Sew It All (companion to the PBS series of the same name)

Websites / Blogs

Sew4home
Sew Mama Sew
Cut out and Keep
Pattern Review
FaveCrafts
Craft Foxes
Craft Gossip

Daily newspapers (book review editors)

Associated Press
NY Times
LA Times
Boston Globe
Chicago Sun-Times
New York Post

Trade review publications

Library Journal
Publishers Weekly
Booklist

E-Marketing Initiatives

QuartoCreates Resources

E-Newsletter: Profile book to email subscribers
Facebook: Welcome/announcement of book 3 months prior to pub date, photo gallery post and announcements of praise surrounding book release.
5 blog posts over 5 months, shared to Facebook, Twitter, Instagram, Google Plus and Pinterest.

Author Involvement

San Francisco area author with large online and in-person following.

Marketing Strengths

Sewing with knit fabrics doesn't have to be more difficult than sewing with woven material, but a lot of beginning and intermediate sewists find it intimidating.
Linda Lee is...