Sewing Machine Magic

Make the Most of Your Machine--Demystify Presser Feet and Other Accessories * Tips and Tricks for Smooth Sewing * 10 Easy, Creative Projects

by Steffani Lincecum

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Pub Date 12 Dec 2017 | Archive Date 20 Feb 2018

Quarto Publishing Group - Creative Publishing International | Creative Publishing international

Crafts & Hobbies

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Description

Sewing machines are complicated machines, but with the instruction you'll find in Sewing Machine Magic, you can make even an old sewing machine work wonders.

With just a little know-how and the right accessories, you can get the most out of your sewing machine and give all your sewing and quilting projects a professional look!

In Sewing Machine Magic, author and sewing expert Steffani Lincecum shares 30+ years of experience on how to handle a sewing machine with greater ease and confidence, and explains how to easily find and use the right presser feetand other accessories for your machine, whether you purchased it at retail or found it at a yard sale.

You'll learn the logistics of managing thread, how to achieve the proper stitch formation for every project, and how to troubleshoot a variety of common sewing problems. Learn to use more than 30 presser feet and other accessories, from the basics to more specialized tools designed to maximize efficiency, precision, and creativity. The 10 fashion and home decor projects show inventive ways to use some of the feet and accessories.

Marketing Plan

Sewing Machine Magic

6 months pre-publication

Author has a broad online presence across social media but needs to update her website, and increase her interactions in order to reach the many fans of her previous publications. She should also set up (and burn up) an Instagram account. Some coaching will be required.
Marketer will pitch long lead targets (i.e. Good Housekeeping, Real Simple) with excerpt/preview rights, formatted content (i.e. top ten secrets to Sewing Machine Magic), etc.

3 months pre-publication

Marketer will send ARCs to long lead women’s magazines (print circ. 500K+), major craft and DIY websites (250K+uvpm), and industry leader print magazines (i.e. Sew Simple, Sew News)
Marketer and/or author will approach Associations and Clubs i.e. The American Sewing Guild, Association of Sewing and Design Professionals with offers of sponsorship.
Video demonstration/teaser – produced in-house if possible

Publication

Primary pitch of finished books to national media (with DIY/Craft component), major national daily newpapers, all crafts/fiber arts/sewing magazines
Secondary pitch of finished books to city newspapers, arts/crafts/sewing blogs, women’s interest sites and DIY sites

3 months post-publication

Switch to author driven media outreach (tools and trick will be shared) and follow up

Sewing Machine Magic

6 months pre-publication

Author has a broad online presence across social media but needs to update her website, and increase her interactions in order to reach the many fans of...