First Time Cake Decorating
The Absolute Beginner's Guide - Learn by Doing * Step-by-Step Basics + Projects
by Autumn Carpenter
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Pub Date 3 Apr 2018 | Archive Date 17 Apr 2018
Quarto Publishing Group - Creative Publishing International | Creative Publishing international
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Description
Are you an absolute beginner when it comes to cake decorating? Then help is at hand. Like having your very own instructor at your side, this book guides you carefully from your first nervous buttercream icing to confident gum paste accents.
After a thorough description of equipment and the baking process, learn:
- How to make and apply a range of icings and fillings
- Piping techniques, from basic balls and stars to leaves, borders, and flowers
- How to make fondant and gum paste accents using a pasta machine, a clay extruder, molds, and cookie cutters
- How to create gum paste flowers, bows, ruffles, animals, and people
- Additional techniques for adding flair with stencils, shimmer, and air brushing
There’s a first time for everything. Enjoy the journey and achieve success with First Time Cake Decorating!
Each book in the First Time series distills how-to guidance and advice from an expert on a specific topic into targeted step-by-step instruction geared toward the absolute beginner.
Marketing Plan
Autumn Carpenter teaches absolute beginners how to make and decorate stunningly beautiful cakes. Feature ad guiding the reader through the entire process, from basic cake preparation to essential methods for decorative piping to crafting flowers from fondant and gum paste.
Key Selling Points:
- Targeted step-by-step instruction geared toward the absolute beginner. Distills how-to, guidance, and advice from an expert.
- Accessible presentation and price point.
- Leverage author platform.
- Publicity - Long lead print as well as online baking / cooking magazines, websites and bloggers i
- Social media outreach thru Quarto
- Quarto Knows social media – especially Pinterest, Instagram and Facebook
- Quarto Knows B2C email campaign
- Leverage Author on her website, her Facebook (2.8K Followers)
- NetGalley
- Primary baking/cooking focus outlets including Good Housekeeping, Better Homes & Gardens, Martha Stewart Living, Real Simple and Country Woman
- Key baking websites and Bloggers including Dotdash, The HuffPost, Kitchn, Serious Eats, Food52, The Cookie Rookie, My Baking Additiciton, etc.
- Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib
Available Editions
| EDITION | Other Format |
| ISBN | 9781589239616 |
| PRICE | US$19.99 (USD) |
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