Folk Art Fusion: Americana
Learn to draw and paint charming American folk art with a colorful, modern twist
by Joy Laforme
This title was previously available on NetGalley and is now archived.
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date 13 Feb 2018 | Archive Date 17 Apr 2018
Quarto Publishing Group – Walter Foster | Walter Foster Publishing
Talking about this book? Use #FolkArtFusionamericana #NetGalley. More hashtag tips!
Description
Featuring projects that instruct artists of all skill levels how to draw and paint subjects that include quaint homes, pretty patterns, colorful gardens, picturesque farms, beautiful birds, and textured florals, this book features American-themed folk art infused with a modern twist.
Beginning with an overview of what folk art is, followed by introductory topics like color, tools and materials, and drawing and painting techniques, Folk Art Fusion: Americana also includes 16 simple step-by-step projects done in approachable and popular mediums. Rounding out the book is a gallery of folk-art pieces sure to inspire lovers of all things Americana.
Simultaneously fresh and nostalgic, Folk Art Fusion: Americana draws on America’s rich artistic tradition and heritage and provides a fun, accessible take on creating beloved scenes from the heartland.
Marketing Plan
Position this book as providing step-by-step art projects with a unique fusion of Americana-inspired folk art and modern twists. Artists of all skill levels will love learning to draw and paint folk-inspired projects featuring traditional Americana themes with a contemporary spin.
Key Selling Points:
- Joy Laforme's contemporary Americana-inspired folk art offers a modern twist on a traditional art form.
- Teaches beginning and aspiring artists to work in a style that's reminiscent of popular folk art masters, including Charles Wysocki and Grandma Moses.
- Includes 16 step-by-step projects designed for artists to create their own Americana-themed folk art.
Key Campaign Activity
- Leverage the authors online platforms including her website, Instagram, Facebook, and Pinterest
- Multiple outlets will be interested – Art and Craft Media, Magazines, Websites, Key Bloggers
Trade: Finished Advances
Retail: Finished Advances
Consumer:
- Pitch to art and craft magazines and websites for review, such as Artforum, Art in America, Artvoices, Cloth Paper Scissors, Colored Pencil Magazine, Drawing, Spreading Positive Creativity
- Pitch to popular media and online for review with Global Art Angle and Hygge Angle such as Easy Living, Lifestyle, Natural Life, Lifehack.org, allwomenstock.com, etc.
- Leverage Artists social media platforms to promote book and projects in the book.
- Quarto Knows social media to follow and promote authors efforts
- Giveaways at art blogs and websites
- Pitch to freelance art writers
Available Editions
| EDITION | Other Format |
| ISBN | 9781633224636 |
| PRICE | US$21.95 (USD) |
| PAGES | 128 |
Average rating from 14 members
Readers who liked this book also liked:
Millicent Binks
Historical Fiction, Mystery & Thrillers
© 2025 NetGalley LLC
• All Rights Reserved
