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Description
In First Time Garment Fitting, sewing and design expert Sarah Veblen takes you by the hand and teaches you everything you need to know to adapt patterns so you can sew garments that fit just right.
With detailed descriptions of essential tools and techniques, the easy step-by-step instructions will have you altering patterns and sewing tops, pants, and skirts that fit you to a T in no time. The projects introduce key skills you’ll use again and again for all your garment sewing.
With First Time Garment Fitting, you’ll soon be sewing amazing clothing with confidence.
In First Time Garment Fitting, sewing and design expert Sarah Veblen takes you by the hand and teaches you everything you need to know to adapt patterns so you can sew garments that fit just right. ...
In First Time Garment Fitting, sewing and design expert Sarah Veblen takes you by the hand and teaches you everything you need to know to adapt patterns so you can sew garments that fit just right.
With detailed descriptions of essential tools and techniques, the easy step-by-step instructions will have you altering patterns and sewing tops, pants, and skirts that fit you to a T in no time. The projects introduce key skills you’ll use again and again for all your garment sewing.
With First Time Garment Fitting, you’ll soon be sewing amazing clothing with confidence.
Marketing Plan
Campaign Focus: Feature this as a beginner's guide to sewing and clothing design by expert Sarah Veblen who teaches readers everything they need to know to adapt patterns and sew garments that fit just right.
Key Selling Points:
Targeted step-by-step instruction geared toward the absolute beginner. Distills how-to, guidance, and advice from an expert into a reader-friendly format.
Accessible presentation and price point. Each project takes only a few hours to make.
Key Campaign Activity
Publicity - Online craft websites and bloggers in the Craft market
Leverage Author online Presence
Consumer:
Quarto Knows social media – especially Pinterest, Instagram and Facebook
Quarto Knows B2C email campaign
Leverage Author on her website and her enewsletter.
Publicity/Media:
Key Craft Websites and Bloggers including Artsy, Crafted, craft Foxes DIY Network Online, How Does She, Six Sisters Stuff, Sew Home, Knitting Daily and Craft Gossip
Campaign Focus: Feature this as a beginner's guide to sewing and clothing design by expert Sarah Veblen who teaches readers everything they need to know to adapt patterns and sew garments that fit...
Campaign Focus: Feature this as a beginner's guide to sewing and clothing design by expert Sarah Veblen who teaches readers everything they need to know to adapt patterns and sew garments that fit just right.
Key Selling Points:
Targeted step-by-step instruction geared toward the absolute beginner. Distills how-to, guidance, and advice from an expert into a reader-friendly format.
Accessible presentation and price point. Each project takes only a few hours to make.
Key Campaign Activity
Publicity - Online craft websites and bloggers in the Craft market
Leverage Author online Presence
Consumer:
Quarto Knows social media – especially Pinterest, Instagram and Facebook
Quarto Knows B2C email campaign
Leverage Author on her website and her enewsletter.
Publicity/Media:
Key Craft Websites and Bloggers including Artsy, Crafted, craft Foxes DIY Network Online, How Does She, Six Sisters Stuff, Sew Home, Knitting Daily and Craft Gossip