Genius Jokes

Laugh Your Way Through History, Science, Culture & Learn a Little Something Along the Way

by Frank Flannery

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Pub Date 29 May 2018 | Archive Date 21 Jun 2018

Quarto Publishing Group - Rock Point | Rock Point

Entertainment & Pop Culture | Humor

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Description

Ready to take your humor to the next level? Genius Jokes is a comprehensive collection of wisdom and wisecracks that will have even the smartest cookie rolling in the aisles of the lecture hall.

Nothing is more satisfying than getting a joke that flies over the heads of most people in the room. This book not only supplies the readers with smart jokes about academic subjects like History, Science, and Philosophy, it also contains detailed explanations of the concepts and historical figures the jokes are based on so that you're never flying blind when dropping a comedic gem.

Impress your friends, family, in-laws, professors, or brilliant love interest, and never laugh at a joke you don't quite get. With Genius Jokes, you'll bend minds and split sides with the best!

The Live Well series from Rock Point invites you to create a life you love through multiple acts of self-discovery and reinvention. These encouraging gift books touch on fun yet hardworking self-improvement strategies, whether it’s learning to value progress over perfection, taking time to meditate and slow down to literally smell the roses, or finding time to show gratitude and develop a personal mantra. From learning how to obtain more restful sleep and creating a healthy work/life balance to developing personal style and your own happy place, the Live Well series encourages you to live your best life.

Other titles in the series include: Progress Over Perfection; Find Your Flow; Be Happy; Seeking Slow; Finding Gratitude; Eff This! Meditation; The Joy of Forest Bathing; Find Your Mantra; It Had to be You; Men’s Society;The Calm and Cozy Book of Sleep; Beating Burnout; Ayurveda for Life; Choose Happy; and You Got This.

Marketing Plan

Campaign Focus:
Feature this as a fun highbrow humor book with extensive collection of jests, puns and wisecracks on a number of topics from chemistry to art, language to history, philosophy to physics. The only book of its kind, Genius Jokes contains not only side-splitting jokes but also the carefully-researched explanations of why they're funny, so readers can retell them with confidence.

Key Selling Points:

A joke book that educates and intellectually stimulates while it cracks you up.
Detailed explanations of the historic figures and concepts behind smart jokes will make sure you never have to laugh at something you don't quite get ever again.
The perfect gift for the new student, employee, or anyone else who wants to impress the people around them.

Key Campaign Activity

Publicity - Long lead print and holiday roundup outreach; pop culture, geek and entertainment blogs, websites, podcasts
Social media outreach to include Star Wars and sci-fi fan groups and geek groups

Consumer:

Quarto Knows social media
Quarto Knows B2C email campaigns
Goodreads giveaway

Publicity/Media:

Goal: Print, online and holiday roundup outreach: gift guide listing, reviews, features, or mentions.
Primary general interest & entertainment focus outlets and geek media: TV Guide Magazine, Entertainment Weekly, USA Today, People, US, Parade, Time, Huffington Post, Pop Sugar, New Yorker, Rolling Stone, Yahoo, Inside TV, Geeks of Doom, All Geek to Me, Nerdist News
Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib

Campaign Focus:
Feature this as a fun highbrow humor book with extensive collection of jests, puns and wisecracks on a number of topics from chemistry to art, language to history, philosophy to...