Campaign Focus:

Learn how to use brush pens with this step-by-step instructional guide and inspiration book. You’ll learn brush stroke techniques, blending methods, and other tips and techniques for working with brush pens. Inspirational project photos show how to use brush pen illustrations to create handmade cards, gift wrap, notes, and journals.

Key Selling Points:

· Includes hundreds of ideas for drawing with a brush pen

· Brush pens are more popular than ever and are being used for everything from lettering to bullet journaling

· Brush pens are sold in all the major art and craft supply shops globally and are made by top manufacturers like Tombow, Pentel, Kuretake, and create a watercolor style for your drawings without using watercolors.

Key Campaign Activity

· Target media outlets in arts, crafts, DIY, journaling

Trade:

Finished Advances (Library Journal, Publishers Weekly, Shelf Awareness, Foreword Reviews)

Retail:

Finished Advances

Consumer:

· Giveaways at art blogs and websites

· Goodreads giveaway through Quarto

Promotion:

· Pitch to art and craft magazines and websites for review, such Make: Magazine, Sketchbook Magazine, Creative Bloq, Cloth Paper Scissors, Craft Gossip, Craft Foxes, Artforum, Art in America, Artvoices

· Reach out to Tombow USA for a giveaways/promotion of this book alone and with The Art of Brush Lettering

· Reach out to reviewers of The Art of Brush Lettering