The Complete Photo Guide to Hand Lettering and Calligraphy
The Essential Reference for Novice and Expert Letterers and Calligraphers
by Abbey Sy
This title was previously available on NetGalley and is now archived.
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date 12 Jun 2018 | Archive Date 7 Aug 2018
Quarto Publishing Group - Creative Publishing International | Creative Publishing international
Talking about this book? Use #TheCompletePhotoGuideToHandLetteringAndCalligraphy #NetGalley. More hashtag tips!
Description
The book begins with an overview of tools and materials, both traditional (pointed pen and fountain pen) and modern (including brush markers and chalk), then presents a visual glossary of letterforms, highlights the unique characteristics of the featured alphabets, and demonstrates how to draw letterforms to foster an understanding of how they’re created. The core chapters explore traditional, modern, and special effects lettering using a variety of mark-making tools, with in-depth how-to on adding flourishes and other special details, plus creative projects. There’s also an introduction to modifying and creating letterforms digitally, as well as practice sheets for the featured alphabets.
So whether you’ve never tried lettering before or you’d like to develop your skills and consider all your creative options, The Complete Photo Guide to Hand Lettering and Calligraphy will guide and inspire you on your lettering journey.
Marketing Plan
Campaign Focus:
Feature this as a great resource for lettering by popular Instagram artist Abbey Sy. Provides an essential overview of tools and materials and explores traditional, modern, and special effects lettering, adding flourishes and other special details.
Key Selling Points:
- An easy introduction for beginners, as well as providing a comprehensive survey of styles, mediums, and applications for more experienced letterers.
- Lettering instruction by popular social media artist, Abbey Sy
Key Campaign Activity
- Leverage author’s social media efforts for exposure, pre-orders, etc. – her website, Facebook (66K followers), Instagram (117K followers), her blog and Twitter
- Multiple outlets will be interested – Art and Craft Media, Magazines, Websites, DIY Media
Trade: Finished Advances
Retail: Finished Advances
Consumer:
- Quarto Knows social media to follow and promote authors efforts
- Giveaways at art blogs and websites
- Pitch to art and craft magazines and websites for review, such as Artforum, Art in America, Artvoices, Cloth Paper Scissors, Colored Pencil Magazine, Drawing, Spreading Positive Creativity
- Pitch to freelance art writers
- NetGalley
Available Editions
| EDITION | Other Format |
| ISBN | 9781589239630 |
| PRICE | US$26.99 (USD) |
| PAGES | 192 |
Average rating from 62 members
Readers who liked this book also liked:
Kalan Chapman Lloyd
General Fiction (Adult), Literary Fiction, Women's Fiction
Katherine Kirkpatrick
Historical Fiction, Literary Fiction, Women's Fiction
© 2025 NetGalley LLC
• All Rights Reserved
