Campaign Focus:
Beginning artists can learn to paint their favorite subjects, including plants, cats, flowers, and more, using the step-by-step projects, tips, and techniques featured in this book.
 
Key Selling Points:

• Gouache is an especially portable medium that will inspire artists of all skill levels to paint while out and about.
• The art style and step-by-step lessons have a contemporary, on-trend look and are approachable and easy to follow.

 
Key Campaign Activity

• Leverage Author’s online platforms – her website and her Instagram
• Multiple outlets will be interested –  Art and Craft Media, Magazines, Websites, DIY Media

 
Trade: Finished Advances  
 
Retail: Finished Advances 
 
Consumer:

• Quarto Knows social media to follow and promote authors efforts
• Giveaways at art blogs and websites
• Pitch to art and craft magazines and websites for review, such as Artforum, Art in America, Artvoices, etc.
• Pitch to freelance art writers 
• Pitch to Art Educators – media outlets and individuals (NAEA list) 
• Pitch for Holiday Gift Guide coverage