Key Selling Points:

• A curated collection of nearly 150 artworks from the sold-out Bill Murray art shows that are popping up all over the country, including original pieces that have never been seen before. Perfect gift item for the multitude of Murray fans out there. 
• Includes inspired quotes, a history of Murray’s career and performances, and more.
• A beautiful gift art book with a high-quality frameable print.

 
Key Campaign Activity

• Target pop culture, movie and art outlets for coverage, including reviews, features, interviews, online galleries, etc.
• Launch events with author/Murray art shows around book’s publication
• Tie-ins with any new Murray movie, tributes, etc.

 Consumer:

• Quarto Knows social media
• Video trailer
• Quarto Knows B2C email campaigns
• Giveaways at Goodreads, select blogs and websites

 Publicity/Media:

• Key Pop-Culture media:  Paste, Variety, Vulture, AV Club, Entertainment Weekly, Fandango, Yahoo!, Monsters and Critics, Huffington Post, Boing Boing, Den of Geek, Culture Brats, Flavorwire, Fusion, Idolator, Jezebel, Inidewire, Nerdist, Pop Cutlure Beast, Pop Culture Madness, Popbytes, Popdust, Popdirt, Stereogum, The CHIVE, The Smoking Section, Interview, Relevant, Paper Magazine, Rolling Stone, Vanity Fair, VICE,
• Major Print Outlets – art & pop culture: The New York Times, Washington Post, Los Angeles Times, Hollywood Weekly, New Yorker, Wall Street Journal, Esquire,
• Art-centric outlets:  ION, The Atlantic, W, Juxtapoz,
• .Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib